Martina Pocchiari
@martinapocchiari.com
Assistant professor of marketing @esade.edu 🇪🇸 Previously: @NUSbiz🇸🇬 @rsmerasmus.bsky.social 🇳🇱 Studying user-generated content, digital marketing, economics of digitization. Cat content guaranteed. VIEWS ARE MY OWN. 🔗 https://www.martinapocchiari.com/
𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭? Advertising is a billion-dollar industry. But do ads truly represent consumers, or just biased stereotypes about them? Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content @clement-s-bellet.bsky.social
TIL @openaidevs.bsky.social will vehemently refuse to correct invoicing mistakes caused by *their own systems* even for Tier 5 users. The most hilarious part: their customer support chatbot promised that the invoice would be fixed and to notify me when the corrected invoice was ready (i.e.: never)
The results I presented at @diw.de last March are now in a shiny new working paper ✨ Are you organizing a conference, lecture, or social event? "Online" is a great option, but could it be hurting registration rates? In the mood for some observational causal inference? We got you: shorturl.at/b0r1m
Digitization and Community Participation
Digitization technologies reshape the way people engage in social and business activities, transitioning events from in-person to virtual formats. However, exis
papers.ssrn.com
Martina Pocchiari@martinapocchiari.com · last yr.On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social On the agenda: ``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
PEEL IT BACK 2025 JUNE 24, 26, 27, 29 + JULY 1 • MILAN, ZURICH, VIENNA, AMSTERDAM, BERLIN PHOTOS BY KRAW + ANDREW WHITE + JANA WIEGAND + NICK LIMBERGER
Fixing an intro outline while playing WAY too much Undertale these days, sorry (not sorry) @jmtroos.bsky.social
🚨Pre-Doc and Post-Doc positions🚨 We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments: #academicjobs #esade #marketing #AI #postdoc #predoc
Workshop on Digital Markets (WDM) 2025 is happening today and tomorrow, proudly presented to you by Tilburg & Erasmus University's Marketing and IS groups. I will be live-tweeting the amazing line-up of speakers and really cool discussants and participants. #WDM25
We start with Martina Pocchiari @martinapocchiari.com , on online review updating. Leveraging a field experiment from PissedConsumer (seriously), they aim to answer when to ask for an update: Early to increase the likelihood, or late to benefit from “time is an ultimate healer". Cool project!
On the way to #Berlin to present at the Digital Economy Workshop @diw.de @bsoeberlin.bsky.social On the agenda: ``Digitization and Community Participation'' w/@jmtroos.bsky.social, now featuring a new dataset covering 600K+ events, 400K+ individuals in 12K local communities in 2024 (200M+ rows...)
Angst, Stress & Depressionen nehmen zu. WZB-Forscher Francesco Capozza @walraslaw.bsky.social hat mit einem Online-Experiment untersucht, was die Akzeptanz psychologischer Unterstützung fördert kann. Kampagnen helfen, wenn sie zielgruppengerecht abgelegt sind. bibliothek.wzb.eu/artikel/2024...
@clement-s-bellet.bsky.social we're cooked... ...but meanwhile we keep working on allegedly very controversial research! We are writing an exciting paper on gender representation ✨using tons of prohibited words✨. Important now more than ever. Feel free to give it a read, when you feel rebellious.
Quantifying Gender Representation in TV Advertising
Advertising plays a crucial role in shaping gender norms, with the potential to either promote inclusivity or reinforce gender stereotypes. This paper examines
papers.ssrn.com
Darby Saxbe@darbysaxbe.bsky.social · 2y ago🚨BREAKING. From a program officer at the National Science Foundation, a list of keywords that can cause a grant to be pulled. I will be sharing screenshots of these keywords along with a decision tree. Please share widely. This is a crisis for academic freedom & science.
I love that some statistician decided to call it "confusion matrix" because honestly same
Scientists, academics, researchers: We’re excited to share that @altmetric.com is now tracking mentions of your research on Bluesky! 🧪
Altmetric@altmetric.com · 2y agoThere are already many articles for which there is more attention on Bluesky than on other comparable micro-blogging sites, meaning the academic community and the general public have clearly adopted Bluesky as one of its core places to disseminate and discuss new research. A Place of Joy.
First time actually visiting something in Barcelona since moving to Barcelona 🥲
Marketing academic starter pack by @dggoldst.bsky.social go.bsky.app/6LJdWVq
Thankful for the Law of Iterated Expectations and the Central Limit Theorem
My observational causal inference papers: “oh no”
Dom Ervolina@dominicervolina.com · 2y agoThe word of 2025-2029 will be "noncompliance"
We (i.e., the marketing department at ESADE) are looking for PhD students. Please spread the word:
Martina Pocchiari@martinapocchiari.com · 2y agoWe are seeking highly motivated #MRes #MSc students to: ▪️Work on high-profile research projects related to AI/digital marketing with the #marketing faculty at Esade ▪️Pursue a fully funded PhD program at Esade in the same subject area ( #quantitativemarketing #consumerbehavior)
We are #hiring a #predoctoral fellow in "Artificial intelligence, digital environments, polarization and echo chambers of opinion" in our marketing research group at Esade, with opportunity to join our #PhD program. Send your CV and academic record to: research@esade.edu
If all the Bschool psych findings you know about are crumbling, you may have been reading quite narrowly and missed out on a lot of useful but not earth-shattering research that is relevant for people's actual lives.
To journalists covering these topics, a gentle suggestion: consider the role that journalism has played in this as well, the incentives that journalists have created, the search for "newsworthy" simple and flashy findings, the lack of space for nuance or uncertainty.
Female content creators on YouTube received significantly more negative feedback for comparable content. But the removal of public display of dislikes eliminated this gender gap and persistently increased female creator productivity and consumer demand. sites.google.com/view/maritaf...
