#prcaConf25 kicks off with @prca-hq.bsky.social CEO Sarah Waddington in conversation with Simon Baugh, CEO of Uk Government’s Government Communication Service

📣The PRCA has appointed Sarah Waddington CBE as its permanent CEO after a rigorous two-month recruitment process, which attracted more than 300 candidates to the role. Find out more: ow.ly/jiSk50WlATA

🎉Congratulations to all winners and highly commended finalists at last night's PRCA Workplace Champions Awards! Find out more: newsroom.prca.org.uk/pressrelease...

🆕 The Empathy Equation—new episode out now! In #PRCAFuse, @farzanabaduel.bsky.social speaks with Slova Tech PR CEO, Viroslava Novosylna on: - Global teams in crisis - Mental health & remote work - Female founders & imposter syndrome 🎙: ow.ly/S5NI50VrYQO 📺: ow.ly/mlRq50VrYQP

💡When does creativity strike? We’re talking PR, brand strategy, and global insights with Daisy Pack, MD of Hunter UK, on this week’s PRCA Fuse Global Podcast. Host: @farzanabaduel.bsky.social Tune in: 🎧 ow.ly/NNO950VjGG5 📺 ow.ly/IwLo50VjGG4

In a recent session with our Crisis Communications PRCA group, featuring Harry Methley and Miles Evans, we discuss crisis communication through Trump's lens, tackling misinformation and social media strategies. Follow #PRCATV Watch 📺 ow.ly/e5gY50VnTYE

🆕🎙 | Cultural differences in UK and US PR industries? Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR. Host: @farzanabaduel.bsky.social 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻: 🎧 ow.ly/NNO950VjGG5 📺 ow.ly/IwLo50VjGG4

🤝Join our Independent Consultants, PRCA Group, and The Work Crowd for a LinkedIn Live event 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 at 1:30 p.m. - We will discuss turbocharging your communications team with flexibility and fresh insights. Sign up | ow.ly/bTEL50ViUyT

🆕🎙 | Want to know how top PR leaders build global brands? Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR. Host: @farzanabaduel.bsky.social 🎙️ Listen now! 🎧 ow.ly/NNO950VjGG5 📺 ow.ly/IwLo50VjGG4

🚨 Exciting news! We've partnered with Polpeo, a global leader in crisis simulation, to help PRCA members build resilience & sharpen their crisis response skills. Find out more: newsroom.prca.org.uk/pressrelease...

🎓 Completing your PR degree is exciting, but landing an internship is key to gaining industry experience. With a competitive job market, standing out is essential. 📖 Read Tribeca PR's Onela Mafu's blog for tips on securing your PR internship: www.prca.global/news/stand-o...

👀Faith Holland highlighted 7 mistakes in new business: saying yes to everything, relying only on business development teams, presenting only tried-and-true ideas, not listening to clients, ignoring budget, overloading presentations, and persistently following up. #PRCAMatchmakerNewBizFest

"AI saves you A LOT of time and money." - @stuartbruce.biz We heard a very powerful and game-changing session about how we can use AI to gain new business. #PRCAMatchMakerNewBizFest

📣 "The smart agencies pick up the phone and ask questions." We heard James Thomlinson and Alex Young on the 'Agency Creds: A Necessary Evil, or a Strategic Opportunity?' at the #PRCAMatchmakerNewBizFest.

Hannah Campbell shares how diverse perspectives enrich creative strategies and make pitches more relatable to diverse stakeholders. #PRCAMatchmakerNewBizFest

“How many times do you celebrate a new client? How many times do you celebrate when an existing client gives you more projects?” - Simon Rhind-Tutt during his #PRCAMatchmakerNewBizFest session 'Retaining and Growing Existing Business.'

We recorded a live podcast at the #PRCAMatchmakerNewBizFest! @fuelpodcast.bsky.social interviewed Ian Truscott who highlighted the evolution of content marketing over the past 20 years, stressing the need for useful, empathetic, and non-self-centered content.

➡The Art of Listening and the Power of Questions - #PRCAMatchmakerNewBizFest The panel highlighted the value of tailoring pitches to cultural trends and client needs, and the inefficiency of large teams in pitches. Panellists: - Faith Holland - Tomos Edwards - Caroline Doyle - Adrian Mooney

👀"Strong procurement relationships drive long-term agency success." Tina Fegent during her #PRCAMatchmakerNewBizFest session 'Emerging Trends in Marketing Procurement: What PR Agencies Need to Know.'

"You don’t need thousands of clients. You need good ones." Mark Clark from jfdi during his #PRCAMatchmakerNewBizFest session 'Torture Test Your New Business Proposition.'

"We’ll soon be announcing CMS GO for agencies of 10 or less members. Stay tuned!" We heard an update from the PRCA Communications Management Standard Assessor, Carol Magill at the #PRCAMatchmakerNewBizFest

A brilliant kick-off to an amazing day! The first #PRCAMatchmakerNewBizFest is on!

And we're off to a fantastic day of new business advice and and tips with a fabulous intro by @PRCA_HQ interim CEO Sarah Waddington. I am speaking this afternoon with a talk on how AI is revolutionising new biz. #PRCAMatchmakerNewBizFest

🆕🎙 In the latest episode of #PRCAFuse, our host @farzanabaduel.bsky.social welcomes Crisis Communication expert @amandacomms.bsky.social to discuss crisis management. She shares significant moments from her over 25 years of experience and insights. 🎧 ow.ly/8sZh50Va09X 📺 ow.ly/JnhV50VaWQx

🆕🎙 Now is the perfect time to master crisis communication in a fast-changing world. Crisis Communication Specialist @amandacomms.bsky.social joins #PRCAFuse to discuss crisis management & mental health with our host, @farzanabaduel.bsky.social. 🎧 ow.ly/IhUo50V9ZYx 📺 ow.ly/MKjn50V9ZYz

Got 8 minutes? ⏳ In Sparks by PRCA, Souha Khairallah chats with top training experts on PR skills. 🎙️ Ep 5: Ann Pilkington from PR Academy. 🎧 YouTube: youtu.be/khndKV-N_ag 🎧 Spotify: spoti.fi/4yYBdr0

Check out why our 𝗣𝗥𝗖𝗔 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴'𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 was a success! 🤝 Join us in Bath on March 27th and 28th, 2025, for a two-day leadership experience. Experience six sessions, accommodation, meals, and a coaching session. Tailored for PR pros aiming for leadership roles. 👉 ow.ly/ZzvQ50V7uN2

🆕 Latest #PRCAFuse In our latest episode with Pulitzer Prize-winning journalist and author Charles Duhigg, @farzanabaduel.bsky.social arzanaBaduel interviews Charles, offering insights into neuroscience and productivity routines. 🎙 Take a look: ow.ly/xXRG50V1fWX

HR & AI: The perfect match! Join #PRCAGroups in London on 13th March for an exclusive AI recruitment event. - Discover GC Index + AI for hiring & explore AI tools for resume parsing 📍 Aldgate East | ⏰ 4 PM | Networking Book: ow.ly/12LZ50V5TVr

📢 Calling all PRCA members! International Women’s Day 2025 is almost here, and we want to spotlight your event, blog, or initiative! 📅 Email us on communications@prca.global by 26th February with: ✔ Event details ✔ Blog contributions Celebrating women’s voices! #IWD #PRCA