As 2025 closes, I’m reflecting on where PR is heading. I’ve written a post with thoughts from NYC. I hope it contains some useful thoughts to guide your plans in 2026. If the CommsClarity team can help, please let us know. www.linkedin.com/pulse/closin...

Simon Baugh explaining the GCS’s customised AI tool Assist and how it’s focussed on best practice, including OASIS and AMEC’s Barcelona Principles. Last week it received over 20,000 queries #prcaconf25

#prcaConf25 kicks off with @prca-hq.bsky.social CEO Sarah Waddington in conversation with Simon Baugh, CEO of Uk Government’s Government Communication Service

Great to be at #PrcaConf25. WiFi password anyone? Attached. :-)

Watch @nevillehobson.xyz & @shelholtz.bsky.social in conversation with @richardbagnall.bsky.social on YouTube: 📏 What the #BarcelonaPrinciples 4.0 aim to fix 🧭 Why #AVE is still around 📣 How to shift the mindset on comms measurement 📺 youtu.be/K5pFBhuPQLk?... #AMEC #Measurement

FIR Interview: Richard Bagnall on the Barcelona Principles 4.0

YouTube video by For Immediate Release

youtu.be

Why is #AVE still showing up in PR reports in 2025? In my latest post, I reflect on the FIR interview with AMEC’s @richardbagnall.bsky.social and the deeper problem of vanity metrics in comms. We need a mindset shift, not a new dashboard. 📝 Read: bit.ly/40ALILc #measurement #AMEC #FIRpodcast

Outcomes Over Optics: Breaking Free from AVE and Vanity Metrics

AVE and vanity metrics still haunt PR dashboards, despite years of critique. In this post, I reflect on the FIR Interview with Richard Bagnall and why a generational shift may be needed to change the ...

nevillehobson.io

𝗣𝗥 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱: 𝗕𝗮𝗿𝗰𝗲𝗹𝗼𝗻𝗮 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝟰.𝟬 – 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲, 𝘄𝗵𝗮𝘁’𝘀 𝗻𝗲𝘄 & 𝘄𝗵𝘆 𝗣𝗥 𝗯𝘂𝘆𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺 bit.ly/3Tg3EH8 Thanks to @richardbagnall.bsky.social @johnaburke.bsky.social & #TeamAMEC for a great update to this global gold standard for #communication measurement & evaluation 👏 🙂 #PR

It was fantastic to speak with @nevillehobson.xyz and @shelholtz.bsky.social recently & record an FIR: For Immediate Release podcast on all things related to PR measurement best practice and AMEC’s newly refreshed Barcelona Principles. Released today, would love your thoughts, details below 👇

For Immediate Release@firpodcast.bsky.social · last yr.

New FIR Interview: @nevillehobson.xyz & @shelholtz.bsky.social spoke with AMEC's @richardbagnall.bsky.social about the just-released Barcelona Principles 4.0 - a major refresh of the global standards for communication measurement. 🎧 Tune in: bit.ly/401oUEh #FIRpodcast #AMEC #Measurement

Will you join the world’s top or and comms evaluation experts at the AMEC summit in June? @sparklypinchy.bsky.social has a great preview in @provokemedia.com - hope to see you in Vienna! www.provokemedia.com/latest/artic...

AMEC Global Summit To Focus On "Reputation, Reliability And Results"

The global communications data, measurement and evaluation conference will be held next month in Vienna.

provokemedia.com

Another great short to the point post from Seth Godin today - Analysis = Facts + Interpretation. Let's make sure we measure the right things to source the facts, and then use our skill, intuition and critical thinking to add informed interpretation. seths.blog/2025/01/anal...

Analysis = Facts + Interpretation

If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are…

seths.blog

My sympathies go out everyone in LA coping with multiple fires. The footage coming out of the area is harrowing. I was fortunate to visit LA last October and hiked in the Pacific Palisades with dear friends. To imagine the area now destroyed is heartbreaking. 💔

In an ever more competitive world, the pressure to ramp up marketing claims about our products and services become greater and greater. @sethgodin.bsky.social has some great cautionary words about the importance of keeping it real: seths.blog/2025/01/the-... Can you see through the puff?

The problem with marketing puffery

It costs more than you think. Last month, I hit the old stock on the Avery labels in my office cabinet. I had a bunch of things to send out, and off they went. It turns out, who knew, that old labe…

seths.blog

Many congratulations to BBC investigative reporter @jonironmonger.bsky.social on the national broadcast of his excellent documentary "Scams & Scandals. Captain Tom: What Went Wrong?" on BBC2. I was thrilled be included sharing story virality insights. Catch it here: www.bbc.co.uk/programmes/m...

BBC News - Scams & Scandals, Captain Tom: What Went Wrong?

The story behind the remarkable downfall of Captain Tom’s fundraising family.

bbc.co.uk

What’s almost as good as being in Greece on holiday with the fam? Being in Greece with 3 #PR and #comms professionals that I hugely admire all crushing their presentations at the excellent #ccc24 Congrats @farzanabaduel.bsky.social @katehartley.bsky.social @jrgerlis.bsky.social

“The PR industry is going to have to prove that it has tangible results. It's not enough to have clips or other things. You have to sell stuff or improve reputation in a quantitative way. We have to be tangible.” Richard Edelman commenting on Omnicom's IPG aquisition www.prweek.co.uk/article/1897...

Richard Edelman: Omnicom’s IPG acquisition is marketing’s fourth ‘big bang’

Omnicom’s acquisition of rival holding company Interpublic Group marks the fourth “big bang” in the history of the agency business, according to Edelman CEO Richard Edelman.

prweek.co.uk

Are we taking off here then? Hope so as Twitter is so dead and I need a new home. Say hello if you’re here and work in PR and Comms. I’d love to connect and keep the conversation going…

Honoured to be awarded @CIPR_Global Fellowship. A 35 year work journey, from ad sales to #publicrelations, to what turned out (it seems) to be my calling in #communications #research & #evaluation. 30 year on as member of CIPR - time to reminisce www.linkedin.com/posts/richar...

Richard Bagnall on LinkedIn: 30 Years on: The journey from CIPR Associate to Fellow | 83 comments

I was thrilled to be awarded Chartered Institute of Public Relations Fellowship status just before Christmas last year. It's been a 35 year work journey to… | 83 comments on LinkedIn

linkedin.com