TheDefense

@thedefense.bsky.social

South African never caught sleepin'. Love sports banter, videography and photography. Read My Blogs here: Substack: https://sabelomasemola.substack.com/ TheMedium: https://medium.com/@defensefilms Tumblr: https://defensefilms.tumblr.com/

"Of the 165 brands involved, only a handful earned genuine on-screen moments, and the difference between those two tiers tells you almost everything about where brand integration is heading..... The other roughly 160 brands bought shelf space, packaging tie-ins and retail activations instead"

MyPressportal 🇿🇦@pressportal.co.za · 15h ago

What Spider-Man: Brand New Day's $309M promo push teaches marketers about digital strategy According to Deadline, the film's promotional partner… https://pressportal.co.za/stream/story/f3104292dfa954d4-20260805.html #pressrelease #AfricaNewsroom #bizcommunity #publicrelations #africa #southafrica

The New Zealand All Blacks are set to begin their tour of South African and with their arrival has also come questions as to how some South Africans can support the rival All Blacks over their own country’s Springbok team -Sabelo Masemola Via Substack sabelomasemola.substack.com/p/the-politi...

The Politics Of A South African All Blacks Fan

Why, for some South Africans, supporting the All Blacks has always meant more than rugby

sabelomasemola.substack.com

To be honest mate, a lot of my favorite, long established sports sites and writers are just not doing the numbers that they should be with the amount of followers they have. It's the reason why Bluesky executives must not panic. Elon is killing that platform one day at a time.

Coach Finstock@coachfinstock.bsky.social · 2d ago

The Verge has 4.3M followers on Twitter and this article has been up for 8 hours and got almost no interaction at all. The Verge on Bluesky has 360K followers and thousands of interactions. @toni.bsky.team I think things are doing just fine here and I bet The Verge would agree

Very true, in fact I think Bluesky didn't believe sports content would work on this app and then at some point around the Super Bowl is when I noticed the algo treating sports content differently. By the time the NBA playoffs came around it was it's own momentum

@lastpositivist.bsky.social · 2d ago

Oh I did not know that the sports concentration on this website was a policy choice. Fwiw I think it has succeeded and been really good, I really enjoy the sports discussions we have here and routinely tell people it's one of the best things about the site.

This story with Baker and the Tampa Bay Bucs could go one of two ways. Either the Bucs motivate Baker to play lights out once again or Baker actually acts on how he feels at the end of the season when he hits free agency and seeks the money he thinks he's worth youtu.be/Brr2_FiPshY?...

Baker Mayfield feels 'disrespected' by Buccaneers ownership after failing to agree on a new contract

YouTube video by 10 Tampa Bay News

youtu.be

Aipropx@aipropx.bsky.social · 5d ago

DRAMA - The Bucs not happy with the way Baker Mayfield spoke about the organization yesterday, per AdamSchefter #aipropx

DRAMA - The Bucs not happy with the way Baker Mayfield spoke about the organization yesterday, per @AdamSchefter

Word of FIFA's foray into private equity is not being met kindly by some who are pointing out the logical contradiction of a non-profit organization selling shares for ownership in it's most profitable venture. This piece by Shay via Substack substack.com/@shay433/not...

Shay (@shay433)

When I wrote this, I was very much aware of the public sentiments towards FIFA and how they conducted themselves as a “nonprofit organisation”. With Infantino revealing that he desires to sell shares ...

substack.com