Tom Rouse

@tomrouse.bsky.social

Comms creative and uni lecturer. Still figuring this place out...

Some news: I'm launching The Shift today, a Substack newsletter from @leaddev.com. Every Friday I'll be delving into the shift software engineering leaders are navigating: from coding by hand, to coding with agents, and all of the messiness that creates: open.substack.com/pub/leaddeve...

Welcome to LeadDev's The Shift

A new weekly newsletter from LeadDev for engineering leaders grappling with the shift towards AI-driven software development. This week: Mythos myth making, the death of the two pizza team, and more.

open.substack.com

This is great news for the creative industries. But, also the uncertainty of what to do next is peak Starmerism: "That leaves the government’s plans at an impasse, with ministers not expressing a preference for any policy option."

Ed Newton-Rex@ednewtonrex.bsky.social · 7mo ago

Fantastic news in the UK today - the government has apparently ditched its plan to force creatives to 'opt out' if they don't want AI companies training on their life's work. www.thetimes.com/uk/technolog... 🧵 1/4

For the second week running England look flat, lifeless and exhausted well before final whistle. Leads to decision making and skills falling under pressure. What on earth has their prep been like to make them this shattered for a match? #engvire

www.prweek.co.uk/article/1931... As someone who has taught on pure play PR and broader comms degrees I don't think this is a bad thing - modern PR is so varied, having graduates with a broad understanding of media and comms, not just our chosen discipline is vital

More students pick comms and media courses as pure PR degrees plunge

The number of entrants in media, journalism and communications courses in the UK has steadily risen over the past seven years, new PRWeek research based on UCAS data reveals.

prweek.co.uk

Time for my annual which agencies and comms teams are hiring graduate roles this summer post. We've had a fab crop at City University this year, so would love to point them in the direction of potential jobs.

Hey marketing friends - am doing a lecture on social media trends for 2025 for my third year students next week. So it's not just my views - what do you think are the key trends to watch for? (which aren't AI)....

This is fun, but would have been a much better Xbox campaign - tie it to their current This is An Xbox marketing, by branding TFL seats as "This is an Xbox Chair"

Bild

Friday night pub musings - Labour could really do with John Prescott right now - an unashamed bruiser who does what's right and is unafraid of ruffling feathers. (And probably need Mandelson and Campbell too, but that's another post)