WBTi U.K.

@wbtiuk.bsky.social

World Breastfeeding Trends Initiative (WBTi) UK: human rights-based, evidence-informed collaborative initiative to galvanise ACTION on infant feeding policy and programmes

We’ve long called for action on the marketing & pricing of infant formula. The UK govt has committed to 6 CMA recommendations (still voluntary) All infant formulas are nutritionally the same, yet profit margins are high (50–75%!) We need action: >> affordable formula all year #BabiesBeforeProfits

The more people who are lactating when a disaster or supply chain interruption hits a community, the more buffered their children are from food insecurity. Breastfeeding = - food security for children of conflict - food sovereignty for indigenous peoples - zero emission food 🤱🏾💞

WBTi U.K.@wbtiuk.bsky.social · 12mo ago

Supporting breastfeeding protects our planet as well as infant and maternal health, and provides infant food security. Better for us, better for our planet.  See Indicator 9 in our report in Part 1, and in Part 2 for further details. Read More…  ukbreastfeeding.org/wbtiuk2024/  #WBW2025

Purple, pink and green image with WBTI and World Breastfeeding Week logos.
“Fewer emissions. Stronger immunity. Naturally renewable. Breastfeeding supports food security, provides lifelong health benefits, and protects the planet. Breastfeeding is climate action.”

Support @Jess BrownFullerMP’s Adjournment Debate on 1 July! Write your MP: ask them to attend - & let Jess know. Tell your MP why infant feeding matters to you - local stories are powerful! Jess is working hard to protect *all families*: Govt must adopt the CMA recs, to bring down formula prices

Jess Brown-Fuller also chairs the All Party Parliamentary Group (APPG) on Infant Feeding & Inequalities and you can invite your MP to join that too. If you need your MP's contact details check theyworkforyou.com and be sure to include your postal address in your email. Please also share!

TheyWorkForYou: Hansard and Official Reports for the UK Parliament, Scottish Parliament, and Northern Ireland Assembly - done right

Making it easy to keep an eye on the UK’s parliaments. Discover who represents you, how they’ve voted and what they’ve said in debates.

theyworkforyou.com

The emphasis on enhancing continuity of care is rightly identified in the NHS statement. Relationship-based care ensures improvement to outcomes, efficiency to the system & greater satisfaction for both professionals & women: importantly, evidence supporting other models of care is wholly lacking.

Some in the NHS say midwifery postnatal care for 10 days after birth is all that’s needed: not true. ‘Better Births’ policy pledged care for 6 weeks minimum. But a crucial move will be to co-ordinate care from NHS, health visitors & GPs so no sick & desperate mother falls through the lethal gaps.

National inquiry into maternity care announced by Wes Streeting

It will target the worst-performing trusts in England - and report back by the end of the year.

bbc.com

Agree 100%. It’s a bitter irony that numerical disparities in maternal mortality have recently reduced, only since more white women with higher incomes now die. Once again: look at the postnatal deaths. Authorities pass the buck on this from NHS to HVs to GPs: the Inquiry must solve this problem.

Birth Companions@birthcompanions.bsky.social · last yr.

We welcome yesterday's announcement of a national maternity investigation. We're encouraged to see explicit focus on the devastating inequalities experienced by Black and Asian women, and those living in the most deprived areas. Our full reflections here: www.birthcompanions.org.uk/articles/bir...