William J. Brady

@williambrady.bsky.social

Assistant prof @ Kellogg School of Management, Northwestern University. Studying emotion, morality, social networks, psych of tech. #firstgen college graduate

New paper out today in Social and Personality Psychology Compass! What happens when our moral values come into conflict? Our new paper explores "metamorality": the second-order principles we use to navigate conflicting moral choices. W/ Jesse Graham

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In 2023 we showed how engagement-based algorithms exploit human social learning biases, distorting how we learn what's normal, common, or credible from each other ("Algorithm-mediated social learning," Trends in Cognitive Sciences). The obvious follow-up: where does generative AI fit in?

New: Researchers have quantified how easy AI search is to manipulate. Just 13 words buried in a random Reddit comment can poison AI search results. They suggest this is not easy to stop: "The way you can attack these systems is so much dumber than you think it is" www.404media.co/it-is-trivia...

It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests

"We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently."

404media.co

Researchers looked at people’s positions on specific issues, rather than just whether they identified as conservative or liberal. They found 43% of self-identified conservatives supported mostly left-leaning policies on topics like spending, climate action, immigration, and vaccine mandates.

Thinking Ideologically: The Limited Role of Left and Right Labels as Policy Shortcuts

Abstract. How do voters use left-right ideological labels as shortcuts for policy positions in evaluating electoral candidates? We offer a distinction betw

academic.oup.com

As I mentioned in the below thread, this project involved many feats of engineering, led by the fantastic @markptorres.bsky.social. If you're a CS or CSS person interested in the gory details, see his blog post: markptorres.com/research/202...

How we built the infrastructure for a large-scale social media field experiment during the 2024 US election

What we built

markptorres.com

William J. Brady@williambrady.bsky.social · 2mo ago

✨New paper out @nature.com ✨ For 8 weeks around the 2024 US election, we randomly assigned 2,000 people to use social media algos we built ourselves. Do engagement-based algorithms amplify intergroup, moral & emotional (IME) content—and does that distort how we see political norms? 🧵🔗 👇

✨New paper out @nature.com ✨ For 8 weeks around the 2024 US election, we randomly assigned 2,000 people to use social media algos we built ourselves. Do engagement-based algorithms amplify intergroup, moral & emotional (IME) content—and does that distort how we see political norms? 🧵🔗 👇

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Climate change impacts are here, but public support for action remains polarized. Which climate messages move people? In a ~13,500-person megastudy, we tested 10 of the most-cited messages. Six increased pro-environmental attitudes in the U.S.—but only by 1–4 percentage points. 🧵

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Is social media dying? How much did Twitter change as it became X? Which party now dominates the conversation? Using nationally representative ANES data from 2020 & 2024, I map how the U.S. social media landscape has changed Here are the key take-aways 🧵 Full paper out now in in JQD:DM!

Shifts in U.S. Social Media Use, 2020–2024: Decline, Fragmentation, and Enduring Polarization | Journal of Quantitative Description: Digital Media

journalqd.org

New preprint! ✨ Do you and your partner have made-up words ("eggy" to mean awkward)? Do you and your bestie have an anecdote you love to tell together (that time one of you tripped over an acorn)? Do you and your closest colleague have a cherished ritual (weekly lunch at "the usual spot")? 🧵

Many think LLM-simulated participants can transform behavioral science. But there's been a lack of accessible discussion of what it means to validate LLMs for behavioral scientists. Under what conditions can we trust LLMs to learn about human parameters? Our paper maps the validation landscape. 1/

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Last year at SPSP we had some great discussions about research with LLMs. This time #spsp2026 we're back with a whole workshop! Friday 2/27 at 8am, + informal drinks at 6pm to continue the conversation More info, plus a chance to submit discussion topics, here: spsp2026.carrd.co

Ethical and Reproducible use of Large Language Models for Data Analysis | SPSP 2026 Professional

Ethical and Reproducible use of Large Language Models for Data Analysis | SPSP 2026 Professional

spsp2026.carrd.co

M.J. Crockett@mjcrockett.bsky.social · last yr.

Grateful for the chance to share my thoughts on responsible use of LLMs in psychology research @spspnews.bsky.social #spsp2025. Here's a summary of my presentation for those who missed it. Thanks to @ashwinia.bsky.social for organizing this panel! How should LLMs be used in psychology research? 🧵

Interested in why moral conflict is so common on social media? Join us at #SPSP 2026 for our symposium. We’ll present new findings on how platforms shape digital discourse and explore pathways toward healthier online environments 🗓 Saturday, the 28th | 9:30–10:40 AM 📍 Room E270, Level 2

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So there you have it, twin study estimates were greatly inflated, and molecular data sets the record straight. I walk through possible counter-arguments, but ultimately the uncomfortable truth is that genes contribute to traits much less than we always thought.

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Great work by @natematias.bsky.social & Megan Price: public involvement in AI is an important part of rigorous science. AI systems are sociotechnical, meaning that the lived experience of the public is essential for validation, etc. www.pnas.org/doi/10.1073/...

How public involvement can improve the science of AI | PNAS

As AI systems from decision-making algorithms to generative AI are deployed more widely, computer scientists and social scientists alike are being ...

pnas.org