Wolf Brüning 💙 Design Systems
@wolfbruening.de
Lead UX designer, blogger, speaker, connector of dots and bricks, casual photographer. Creating digital experiences for OTTO. Writing for @produktbezogen.de ✏️ Topics: UX Design, Design Systems, Product Discovery, eCommerce, Lego 🏠 Hamburg, Germany
Happy to see that the recording of my latest talk is finally available. 🤩 Last month I had a blast speaking at @uxdx.com in front of a diverse, welcoming crowd about my perspectives on the future of UX and product development in the AI era. Watch it here ▶️ www.youtube.com/watch?v=Lu_Y...
11 Perspectives on the Future of AI, UX and Product Development - UXDX Meetup Hamburg
YouTube video by Factorial
youtube.com
I am an optimist. Looking at AI I see so much potential for us designers, researchers, and product people to thrive… if we embrace the change and don't hide under our desks. If you want to learn about my thoughts on what will happen to our craft, come see my talk next Monday uxdx.com/profile/wolf...
AI accelerates product development – but are we building the right thing? Don't run faster in the wrong direction. Join Sabrina and me in tomorrow's webinar (April 16, 5-6pm) to discuss why Product Discovery is more vital than ever in the age of AI. 👉 2eorve.share-eu1.hsforms.com/2VVQPdtpSR-W...
Ich freue mich sehr, dass ich in 3 Wochen als Speaker beim Hamburger Meetup von @uxdx.com auftreten darf. Ihr habt vielleicht schon meine Gedanken zur Zukunft von UX & Product in Zeiten von AI gelesen und am 27.4. werde ich euch ein wenig mehr darüber erzählen. Kommt vorbei! uxdx.com/community/co...
UXDX Community: Hamburg: The New Product Playbook: AI, UX and the Next Wave of Innovation | 27 Apr 26
A local meetup that brings together the latest practices in Product, UX, Design and Dev for high-performing cross-functional product teams.
uxdx.com
"I believe that what will happen (…) is that product discovery will become the main activity of product teams, and gen ai-based tools will automate most of the delivery." - Marty Cagan Very interesting read on the future of product teams 👉
A Vision For Product Teams | Silicon Valley Product Group
A partnership dedicated to teaching best practices to product teams and product leaders
svpg.com
Design systems have a bright future ahead of them. They will serve as the vocabulary and grammar for GenAI to write programs. They will make the difference between receiving cobbled-together spaghetti code, that is at best suitable for prototypes, and getting scalable, production-ready code.
Die KI wird ein gehöriges Wörtchen zur Zukunft der Produktentwicklung mitreden. Warum aus Dialogen Betriebssysteme werden, warum es dumm ist, heute keine Juniors einzustellen, was KI mit der ersten Kleinbildkamera zu tun hat & 5 weitere Thesen zur KI-Zukunft: www.produktbezogen.de/zukunft-von-...
8 Thesen zur Zukunft von KI, UX und Produktentwicklung
Unser Autor Wolf Brüning wagt einen Blick in die Zukunft und beschreibt, welche Veränderungen der konsequente Einsatz von KI für UX und Produktentwicklung bedeutet.
produktbezogen.de
"Wenn der Wind der Veränderung weht, bauen die einen Schutzmauern und die anderen Windmühlen." Wenn wir unsere KI-Zukunft mitgestalten wollen, müssen wir sie verstehen. Ich habe ein paar Thesen zu Zukunft von UX & Produkt formuliert. Diskutiert gerne mit! 👉 www.produktbezogen.de/zukunft-von-...
8 Thesen zur Zukunft von KI, UX und Produktentwicklung
Unser Autor Wolf Brüning wagt einen Blick in die Zukunft und beschreibt, welche Veränderungen der konsequente Einsatz von KI für UX und Produktentwicklung bedeutet.
produktbezogen.de
Many Agile Coaches master Delivery but stay on the sidelines during Product Discovery. Don’t just build the product right – build the RIGHT product! 🎯 Join @sabrinahauptman.bsky.social & me for a free webinar this Thursday (Feb 19, 4pm CET). Sign up here: share-eu1.hsforms.com/1T5S9EKjaQaC...
Der tauende Permafrost hier in Hamburg gibt interessante Relikte aus dem Erdaltertum frei. Ich wusste zum Bespiel gar nicht mehr, dass vor unserem Haus eine Straße ist. 🫠
Currently working on a WordPress template – first with Gemini and then with ChatGPT – and it feels like working with someone who’s just as clueless but doesn’t want to admit it. It’s my first time coding with AI that I’ve felt I’m better off alone.
If someone has been practicing Scrum strictly by the book for ten years, are they actually still agile?
Doesn’t look like we really need that upcoming blizzard tomorrow. But then again, I’m no expert… 🙈🤷🏻♂️
Wir freuen uns riesig, euch endlich mal wieder neuen Content zu liefern. Unser Gastautor Fabian Puls erklärt euch, warum Leadership auch für Junior Produktmanager ein wichtiges Thema ist: www.produktbezogen.de/leadership-f...
Leadership für Junior Produktmanager - produktbezogen.de
Wie Junior Produktmanager Leadership ohne Autorität leben: Purpose klären, Vertrauen aufbauen, Einfluss nehmen und Teams wirksam gestalten.
produktbezogen.de
Und auch in diesem Jahr singt für Sie wieder der Gefangenenchor die alte Weihnachtshymne all jener, die dieses Fest in Unfreiheit begehen müssen: „Verlies Navidad“ In diesem Sinne, frohe Weihnachten. 🎄
Alright. First #talks of #btconf Berlin are ready. Here is Thorsten Jonas and “Each Design Is a Manifesto for the Future”, with which he opened Berlin’s 2025 edition. Sorry for the delay, but have been handicapped during the last week. More to follow. youtu.be/SGSMl8BZBBQ
Thorsten Jonas – Each Design Is a Manifesto for the Future – beyond tellerrand Berlin 2025
YouTube video by beyond tellerrand
youtu.be
„Vibe coding is a lot like stock-picking – everyone’s blabbing about their big wins. Ask what their annual rate of return is above the S&P, and it’s a quieter conversation. This is how we end up with a firehose of AI hype, and yet zero signs of a software renaissance“ learnui.design/blog/wheres-...
Where’s the AI design renaissance?
AI design is currently overhyped · Will AI take design jobs? · What should designers focus on in light of rapidly changing AI tools?
learnui.design
Dass sich im Laufe der Pandemie die Lügner und die Entsolidarisierer immer stärker durchsetzen konnten, dass sie damit durchkamen, ihren Egoismus als "Freiheit" zu deklarierten und dass sie Wissenschaft "Ideologie" nennen durften, davon haben sich Deutschland und die Welt immer noch nicht erholt.
Now that I've done my wikipedia page post, it's time for the daily reminder … Don't repost rage bait. Don't repost misinformation. Don't amplify bad people by reposting. EVEN to dunk. Repost what you want to see more of in the world. If you crave engagement, post a cute animal.
This hits a lot of the notes I've been shouting from the rooftops: the frictionlessness of both producing and consuming slop, and the value of labor as friction that lets us slow down and think. Rather than "unlocking creativity" it's rendering our collective creativity down into a big vat of slop.
Charlie Warzel@cwarzel.bsky.social · 10mo agoHi. I wrote an essay about AI slop: How it feels like an invasive species for the internet. How its boosters describe building a future that’s devoid of craft. How frictionlessness can be nihilistic & how this stuff seems to leach part of our shared humanity out of the world. I hope you'll read it.
„The most successful product leaders I know rarely talk about being product-led. They're too busy actually leading through their work.“ www.thedecisionstack.com/stop-saying-...
Stop Saying "Product-Led." It's Setting You Up for Failure.
Your CEO's eyes glaze over when you say 'product-led.' Here's the reframe that gets product teams the influence they actually want.
thedecisionstack.com
If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.
Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)
In my experience "full stack" often means: backend dev who reluctantly does some frontend but most of the time neither really good nor efficient because she/he never thoroughly learned frontend because frontend is still looked down upon by many devs as "not real programming". ¯\_(ツ)_/¯
Hey folks. If you want to vote for my wife‘s #therookie LEGO Ideas project do it now or it’s too late 😉 beta.ideas.lego.com/product-idea...
The Rookie - LAPD Mid-Wildshire Police Station | LEGO® Ideas
Why I built this set? I’m a huge fan of the TV show The Rookie and a passionate LEGO builder. Since 2022 (Season 4), I’ve been recreating iconic scenes from The…
beta.ideas.lego.com
If your timebox only allows for one iteration, then you're going to need three timeboxes: one to do it, one to learn how you fucked up, and one to redo it.
Robin-Yann Storm@rystorm.com · last yr.If you’re doing your work properly, you’ll do it at least 2.5 times. The first time you build a document, project, character, sound, whatever it may be, it won’t be great. You’ll probably restart from scratch. The second version, it’s better, but you have to re-iterate half of it. This is normal.
Reports are emerging of companies being silly enough to lay off designers – because of AI. I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves. 👇🧵
