🎉 New book chapter 🎉 Very thrilled to share our new chapter ‘The neuroeconomics of social influence and contagion’ co-authored with @thepsychologist.bsky.social, now out in the edited volume, ‘Neuroeconomics: Core topics and current directions’! link.springer.com/chapter/10.1...
The Neuroeconomics of Social Influence and Contagion
People often adjust their behaviours and preferences to align with others, a phenomenon termed social influence or social contagion. Social influence can have a profound effect on our economic prefere...
link.springer.com