Adriana Lacy

@adrianalacy.com

✨Boston based, always roaming ✨CEO, adrianalacyconsulting.com ✨Journalism prof at Brandeis et al. ✨penn state alum Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios. 📧: adriana@adrianalacyconsulting.com

A real pleasure to start my Saturday by learning from @adrianalacy.com at #kleincamp. One of the industry’s most insightful experts on news influencers. Coming away with lots of thoughts about brand, authentic voices, meeting people where they’re at, and how a corporate veneer can erode trust.

🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:

Who’s really shaping public understanding online? 👇🏽 It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵

Bild

59% of U.S. counties—home to more than 50 million people—lack air quality monitoring sites, creating "monitoring deserts" mostly in rural South and Midwest areas. Counties with higher poverty rates and more Black and Hispanic residents are more likely to lack monitors.

Wildfires Are Challenging Air Quality Monitoring Infrastructure

The U.S. has one of the world’s most advanced systems to monitor air pollutants. Can it keep up with a changing climate?

undark.org

Things I want folks to take away from this last ~week: 1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically. When it comes to population, one out of every 35 U.S. residents lives in L.A. County.