Adrián Ortega 🗺️🧭

@adrianortega.bsky.social

Existential holistic detective 🇪🇸 User-centred Design @ Digital Public Services Wales (DPSW) 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Views my own and all that. www.adrianortega.co.uk

Really excited to share a thing I've been working on: a new book from @publicdigital.bsky.social on shaping technology for transformation. Tech is a fundamental part of every organisation - but they're often hamstrung by layers of digital geology, alongside huge pressure to chase the latest hype.

December monthnotes! A short but intense month to close the year: - service manual + Future Generations Act - service pattern library going live - fundamental user needs and invisible work - boundaries, attention, and small culture shifts Take a look! medium.com/@adrian-orte...

Monthnotes: December 2025

December was short work‑wise, but intense. I wrapped up around mid‑month and headed to Spain to spend the holidays with family.

medium.com

Last week I shared my 3 laws of form design. Here’s a breakdown of the first law which is perfectly captured by a question one of my subscribers asked me: “How can we bring joy to people who use enterprise applications for 40 hours a week?”

Form design law #1: Nobody wants to use your form

Please can we stop with "Knowledge Hubs". They just don't work. They are never invested in. They are not publicised. They are out of date the second you launch it. You have to build knowledge exchange and sharing into your working practices. Making it a standalone thing DOES NOT WORK.