For the first time this parliament, the Conservatives are seen as the main opposition to Labour. 👉 https://tinyurl.com/89pmr7n6

Over 4 in 10 think it’s likely that Andy Burnham will win the next General Election. When we asked Brits this question about Starmer during his tenure, the majority thought a win was unlikely. 👉 https://tinyurl.com/89pmr7n6

Ahead of the Autumn Budget, join @chepker, Andy Haldane, David Aikman and @_AlexBogdan for a discussion on the difficult choices facing Government. Register 👉 https://tinyurl.com/57p832fm

Join me for this @ipsosinscotland.bsky.social pre-budget lunchtime briefing. With Andy Haldane, David Aikman of @niesrorg.bsky.social and chaired by Caroline Hepker, we will be looking at the Chancellor's budget balancing act and the trade-offs votes are, or aren't, willing to accept.

Ipsos in the UK@ipsosintheuk.bsky.social · 6d ago

What trade-offs are the public willing to make when it comes to tax, spending and national priorities? Join the Ipsos x @niesrorg.bsky.social webinar to hear insights from Ipsos polling & an expert panel ahead of the Autumn Budget. 📅 20 October 🕧 12:30-13:30 Register👉 https://tinyurl.com/57p832fm

What do 16-18-year-olds actually think about Burnham? 🤔 When we asked our focus group what comes to mind, one answered: "Politics and pubs. The Smiths." But awareness is patchy. When asked if they know what his current role is, one said: "Is it Prime Minister? I want to say Prime Minister."

Most capable PM? 35% of Brits say Burnham 👉 https://tinyurl.com/35hrhzc6

Join us in Liverpool! We're bringing together fresh insights from qualitative research with young voters, and an expert panel, to answer how do Labour get Gen Z voters on side and keep them as we move towards the next general election? 👉 https://tinyurl.com/y4c2nnyc

NEW headline voting intention from Ipsos 📊Labour have a 4 point lead, ahead of their Party Conference. 📊Labour (-1), Reform UK (-2) and the Lib Dems (-1) all see a small drop since last month. 📊Whereas the Conservatives (+3) and the Greens (+1) both see a slight increase since August.

Resharing this - a quick look at how the Lib Dem vote has changed since 2024. And why headline polls aren't the key story. pollingsnippets.substack.com/p/libdems-re...

LibDems Revisited

Since the 2024 general election the Liberal Democrat vote share in national polls has remained relatively flat, with calls for Ed Davey to be more radical amid concerns about the visibility of the par...

pollingsnippets.substack.com

LibDems are in Brighton today, but where is the party in our fragmented political system? In political purgatory. They are outshone by the Greens on the left. LibDems have been trailing in our VI polling for the last year, aemorrhaging their 2024 voters. Data from @ipsosintheuk.bsky.social

So excited to make it to @psaepop.bsky.social this year! Come hear me talk about building a panel though push-to-web with @drmatthewwall.bsky.social & Mohsin Hussain Saturday 2-3:30 Flex 2 I can promise methodological rigour, plot twists and surprise characters, and interesting analysis from Mohsin

Let's talk about money for a second. One of the errors I think Reeves made is not explaining how economic growth will benefit people. It's not that Brits don't see the value in eco growth, they do!, but they're not willing to accept it at any cost (environment, immigration).

Farage's strength is obviously his strong base. All Brits: 23% satisfied Current Reform voters: 81% 2024 Reform voters: 74% I do think Clacton is useful in confirming the strength of this base. As previous by-elections showed Reform's weaknesses

Ipsos in the UK@ipsosintheuk.bsky.social · 2mo ago

Farage received a strong majority in the Clacton by-election yesterday increasing his total votes from the 2024 election. But public satisfaction with the Reform UK leader has been slowly declining. 🔵June 2025 - 34% satisfied, 49% dissatisfied. 🔵 August 2026 - 23% satisfied, 61% dissatisfied.

Farage received a strong majority in the Clacton by-election yesterday increasing his total votes from the 2024 election. But public satisfaction with the Reform UK leader has been slowly declining. 🔵June 2025 - 34% satisfied, 49% dissatisfied. 🔵 August 2026 - 23% satisfied, 61% dissatisfied.

3 leaders who inherited a Labour party that few liked (40% when Corbyn took over, 38% once Starmer became LOTO, 30% now). Both Corbyn & Starmer managed to improve the image of the party before it crashed again. Burnham has a similar job, but his 50% liking him is what Starmer was seeing in 2020

Ipsos in the UK@ipsosintheuk.bsky.social · 2mo ago

Half of Brits say they like Andy Burnham (50%). He's considerably more liked than other party leaders and more liked than the Labour party itself - liked by only 30%.

Half of Brits say they like Andy Burnham (50%). He's considerably more liked than other party leaders and more liked than the Labour party itself - liked by only 30%.

Why have Reform UK's fortunes taken a turn? Gideon Skinner explains🎙️

Ipsos in the UK@ipsosintheuk.bsky.social · 2mo ago

NEW headline voting intention from Ipsos 📊For the first time this year, Labour lead Reform. 📊Labour have risen 4 points to 28%, since June. 📊Little change for the Conservatives, Green Party and Lib Dems.

Andy Burnham extends his lead on who Britons think would make the most capable PM. 36% think he would make the most capable Prime Minister, +6ppts from June.

NEW headline voting intention from Ipsos 📊For the first time this year, Labour lead Reform. 📊Labour have risen 4 points to 28%, since June. 📊Little change for the Conservatives, Green Party and Lib Dems.

New cabinet, new favourability ratings 📊 Burnham is the only Labour politician we polled who has a net positive favourability rating (+1). 2026 leavers Reeves (-41) and Starmer (-30) receive the lowest net ratings.

So much has changed in Britain since the 80s, but one thing is constant: opinion polls. Thanks to @mattchorley.bsky.social for the v interesting conversation about the newer and older polls with @patrick-pme.bsky.social and @jameskanag.bsky.social

"The new Prime Minister is wise to focus on the cost of living." Our new report finds that only 53% of Britons are satisfied with their standard of living today, compared with 72% in 1989. @keiranpedley.bsky.social writes for @politicshome.bsky.social 👇 https://tinyurl.com/49f5x5dm

The tone of Burnham's first week has met voters where they are

The new Prime Minister is wise to focus on the cost of living. That is the issue that will define his premiership.

politicshome.com

Think you know how much Britons' attitudes have shifted since the 80s and 90s? Take our quiz to find out if you're a Tangled Walkman, Wi-Fi Surfer, or the Ultimate Time Traveller… 👉 https://www.ipsos.com/en-uk/test-your-knowledge

A fun game while reading our new We British report: how many 80s music and film references can you identify? We put together a playlist to help you out Read the report here: tinyurl.com/WeBritish2026 Playlist: tinyurl.com/WeBritishPla...

WE BRITISH: From Walkmans to Wi-Fi to What?

Ipsos in the UK’s 2026 Understanding Society, looking at 40 years of trends, what’s changed, what hasn’t and what next for Britain.

tinyurl.com

Ipsos in the UK@ipsosintheuk.bsky.social · 3mo ago

The ultimate reading companion to We British. Guaranteed to make 4 decades of data sound 100% catchier. Read the report 📔 https://tinyurl.com/WeBritish2026 Listen to the playlist 🎧 https://tinyurl.com/WeBritishPlaylist

A lot has changed since the 80s and 90s, including our travel plans, diets and aspirations. We've tracked 40 years of Ipsos trend data to see what's changed, what hasn't and what's next. Gideon Skinner spoke to Times Radio about our latest report 👉 https://t.co/7qgcHmwk8I

Released today, WE BRITISH: From Walkmans to Wi-Fi to What?, unlocking 4 decades of trends from @ipsosintheuk.bsky.social . We have (sadly) long abandoned the cassette, but how else is Burnham's Britain different to Thatcher's? Have a read tinyurl.com/WeBritish2026

WE BRITISH: From Walkmans to Wi-Fi to What?

Ipsos in the UK’s 2026 Understanding Society, looking at 40 years of trends, what’s changed, what hasn’t and what next for Britain.

tinyurl.com

Ipsos in the UK@ipsosintheuk.bsky.social · 3mo ago

WE BRITISH: From Walkmans to Wi-Fi to What?🎧📲 We’ve analysed 40 years of Ipsos data to explore how British society, culture, and public expectations have evolved over the decades. What's next for Britain? Read our report to find out 👉 https://tinyurl.com/WeBritish2026

WE BRITISH: From Walkmans to Wi-Fi to What?🎧📲 We’ve analysed 40 years of Ipsos data to explore how British society, culture, and public expectations have evolved over the decades. What's next for Britain? Read our report to find out 👉 https://tinyurl.com/WeBritish2026

From the Falklands War in 1982 to an England vs Argentina world cup semi-final in 2026 - how has Britain changed since the 1980s? The Times and Sunday Times gives you a sneak peek into our upcoming report 👀 Read the full article here 👉 tinyurl.com/mwz2nydz

We’re gloomier and less royalist: how the British have changed

As Andy Burnham enters No 10, the polling company Ipsos has compared our attitudes today with the 1980s. Have we lost our mojo?

t.co

Majority (58%) of Brits support England receiving an additional bank holiday if the English national football team win the 2026 FIFA World Cup ⚽ This drops to 39% amongst 55-75 year olds.