Behavioural Science

@behaviouralscience.bsky.social

Human decision making & other simple stuff 🎲 ‪ @mikaelagreen.bsky.social‬ @claremontcomms.bsky.social

World Cup safety planning is heating up ⚽️ With late-night matches and heightened risk around travel, alcohol and public order, the pressure on safety comms is real and it’s coming fast. If you’re starting to plan, here’s a useful guide: claremontcomms.com/2026/02/the-...

The FIFA World Cup: Safety comms under pressure - Claremont

Through no fault of my own, I have watched a lot of FIFA World Cup games in my time. It’s fairly unavoidable: a recent Ipsos survey found that almost three in five people in Great Britain plan to watc...

claremontcomms.com

Albert Malkin is a professor of applied psychology at Western University who specializes in behavioural science. He spoke with Western News about challenges we face when trying to make a change, and how we can make simple adjustments to better the chances of success. news.westernu.ca/2025/12/new-...

Western expert explains why New Year's resolutions fail - Western News

Western expert says setting attainable goals and reshaping wow we think about ourselves is critical to succeeding at New Year's resolutions.

news.westernu.ca

We're live at our latest webinar- Citizen-led commissioning: how can the public help ensure public health interventions work? 💡 Thank you to our exceptional speakers and panel, @Dr Paul Chadwick , @Sue Weaver, @Caroline Cook @Dr Tiago Moutela, and our chair @Ian Fannon

Bild

"Behavioural science is unlikely to change the world without a heterogeneity revolution" is this week's paper, arguing that if we stopped chasing main effects and considered diverse context-dependent dynamics as the norm, policy research could get better models. Notes at: ferd.ca/notes/paper-...

(PDF) Behavioural science is unlikely to change the world without a heterogeneity revolution

PDF | In the past decade, behavioural science has gained influence in policymaking but suffered a crisis of confidence in the replicability of its... | Find, read and cite all the research you need on...

researchgate.net

🤝Creating a society that values care Framing & narrative webinar | Tues. 23 Sept, 12:00–13:30 (Online) Over the last few years, we have been working on a range of projects that are all, at their heart, focused on creating a society that really values care…

Neuroscience calls the response to surprise a prediction error; jazz musicians call it improvisation around a theme. Both trigger the exact same chemical nudge that turns a one-time reader into a repeated opener. Most creators obsess over subject lines or free PDFs.

on "sludge" -- "Turns out there’s a word for it. In the 2008 best seller _Nudge_, the legal scholar Cass R. Sunstein and the economist Richard H. Thaler marshaled behavioral-science research to show how […] https://www.theatlantic.com/ideas/archive/2025/06/customer-service-sludge/683340/

That Dropped Call With Customer Service? It Was on Purpose.

Endless wait times and excessive procedural fuss—it’s all part of a tactic called “sludge.”

theatlantic.com

Nice, ultimately hopeful, article on the flawed field of behavioural science, with some pretty big clues about why the field has such problems: “A whole strata of academics became akin to rock stars thanks to their ability to explain why humans behaved the way they did”

Inside the scandal that rocked behavioural science – and paved the way for revolution

Five years after a widely revered study was debunked as totally bogus, Helen Coffey asks the experts whether trust in the sexiest branch of science has been irrevocably eroded – and how to discern bet...

independent.co.uk

💡 Is AI just as biased as we are? In our latest blog we explore: - Why AI bias isn't just a tech glitch - How lack of representation fuels the problem - The role of behavioural science in building fairer AI 👉 Read the full blog here! claremontcomms.com/2025/06/flaw... #BehaviouralScience #AI

Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed? - Claremont

Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed?

claremontcomms.com