Why has politics been so slow to embrace influencer marketing? What’s changed? And how do you do it effectively? I spoke to two people at the forefront of political influencer marketing to unpack all this politicaladvertising.co.uk/2026/07/06/t... @ryannewyork.bsky.social

The Rise of Political Influencer Marketing

In an era where media fragmentation makes it increasingly challenging for campaigns to get voters’ attention, influencer marketing is emerging as a powerful tool for political communication. Why ar…

politicaladvertising.co.uk

Doing this would be an excellent way to mark the 10th anniversary...

Reform Political Advertising@reformpoliticalads.bsky.social · 2mo ago

10 years on from Brexit, there are still no rules to stop lies in election ads. We’ve tabled amendments to prevent ads like the Brexit bus misleading voters again. Email your MP and ask them to sponsor them. 16 MPs have so far. It takes 30 seconds 👇 reformpoliticaladvertising.org/take-action/...

🧵 Ahead of the 10th anniversary of the Brexit referendum vote on June 23rd, we’re sharing 10 Brexit ads over 10 days. First: this ad from the Remain campaign.

Ten years on from Brexit there are still no rules to prevent lies in election ads. We’ve tabled amendments to stop election ads like the infamous Brexit bus misleading voters again. Email your MP and ask them to sponsor them. It takes 1 minute. 👇 reformpoliticaladvertising.org/take-action/...

🧵 Our May 7th elections analysis was published today. The findings are stark: - 41.4% of wards were won by by less than 5% - 398 wards were decided by less than 1% - 9 wards were decided by a 1 vote Election ads will now be increasingly decisive. reformpoliticaladvertising.org/after-the-vo...

With 5 party politics and wafer thin winning margins, misleading election advertising does not need to shift many votes to have a decisive impact bylinetimes.com/2026/05/28/f...

Fake Ads and Weak Regulations Are Creating a ‘Perfect Storm’ for Election Disinformation

A new report exposes the glaringly misleading political campaign ads threatening to derail our democracy

bylinetimes.com

Postal votes are landing on doormats and Labour’s campaign is already in full swing. Nearly 1 in 5 voters now vote by post. Polling Day isn’t a day anymore, it’s a window. A quick take on Labour’s softly nostalgic GOTV ads 👇 politicaladvertising.co.uk/2026/04/22/lab…

It’s a bad slogan. Not credible. Not relevant. politicaladvertising.co.uk/2026/04/11/a...

A Weird Slogan Choice from Reform UK

Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one. Start with the obvious: it’s simply not true in any direct sense. A vote in May, in a set of devolved a…

politicaladvertising.co.uk

Interesting research on the voters Labour is losing and contains hypotheses on how to win them back. TLDR; pick fights on economic issues that relate to cost of living.

Steve Akehurst@steveakehurst.bsky.social · 5mo ago

NEW: After Gorton & Denton, how should we understand the threat to Labour's left? Big new @persuasionuk.bsky.social report out with @38degrees.bsky.social on 'progressive defectors' - Lab 2024 switchers to Greens, Plaid, SNP, Lib Dems. Who are they, who are they not & what's moving them? 🧵

This is exactly the sort of thing Labour SHOULD NOT DO. I explain why here politicaladvertising.co.uk/2026/02/03/h...

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications politicaladvertising.co.uk/2026/01/12/t...

The Chancellor meets Ellis-Bextor

Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications. This long-form, human conversation gets Reeves access to a culturally eng…

politicaladvertising.co.uk

campaignsandelections.com/voices/the-i...

The Influencer Playbook Campaigns Can't Afford to Ignore in 2026

A trusted introduction from a creator to your candidate is gold for building awareness, credibility and actionable data.

campaignsandelections.com

There’s a reason why Scottish Labour are making their campaign Presidential in style, despite Sarwar’s favourability trailing Swinney’s… it’s smarter than you might think👇 politicaladvertising.co.uk/2026/01/07/s...

“Sarwar for Scotland”: Scottish Labour positioning campaign as presidential

“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour. Scottish Labour are deliberately framing Holyrood 2026 as a presidential contest between Sarwar and Swinney. As…

politicaladvertising.co.uk

🧵With a new Elections Bill expected early next year, the UK faces a once in a generation opportunity to modernise election rules that have barely changed for decades. If this moment is missed, it may not come again for a long time. Read about our campaign's progress below and how you can help. 👇

Labour’s choice of a new narrative North Star - the cost of living - is a good one. But only if they stick to it. politicaladvertising.co.uk/2025/12/14/l...

Labour’s new North Star: the cost of living crisis

For the first 18 months in government, Keir Starmer’s administration has attempted to communicate a narrative centred on the competent delivery of national renewal. However, this narrative doesn’t …

politicaladvertising.co.uk

The Labour Party’s polling pro, @mcleodp.bsky.social, explains his view that Labour can’t rely on progressive votes alone. Listen to the full episode of The Political Marketing Podcast wherever you get your pods.

Dive into the maths defining Labour’s election strategy with polling expert @mcleodp.bsky.social politicaladvertising.co.uk/2025/11/13/i...

Inside the Numbers with Labour’s Polling Pro Peter McLeod

I recently had the immense pleasure of interviewing Peter McLeod, founder of Hold Sway, a research, insight and strategy agency, and a veteran of Labour’s 2015 and 2024 general election campa…

politicaladvertising.co.uk

RPA's @benedictpringle.bsky.social: In the Elections Bill "it should be illegal to create or distribute digital content that falsely purports to be a political candidate (or claims to be speaking for them), with the intent to deceive voters." 👇 labourlist.org/2025/11/deep...

'AI deception is a threat to democracy. It's time the law caught up' - LabourList

The arrival of generative AI has made it even more urgent to bring forward a new code of conduct for campaigning.

labourlist.org

Meta & Google announced they're banning political ads in the EU. What were the EU trying to achieve with the legislation? Why did the platforms decide they'd rather stop taking ads than comply? I speak to @worklesshard.bsky.social from @whotargets.me about all this & more in the latest episode

Labour’s attacks on Farage’s character are a mistake and there’s a better strategy for beating Reform UK - my article in @labourlist.bsky.social labourlist.org/2025/08/fara...

'Labour’s personal attacks on Farage will backfire' - LabourList

Benedict Pringle argues Labour should take a leaf out of the Tories' book when it comes to Reform.

labourlist.org

Meta and Google are pulling political ads in the EU. But what does that mean for democracy? I spoke with Sam Jeffers from @whotargets.me to break down the seismic shift in digital campaigning. politicaladvertising.co.uk/2025/08/14/t...

The Future of Digital Campaigns with Sam Jeffers

In this week’s episode of The Political Marketing Podcast, I sit down with a true trailblazer in the field of political advertising, Sam Jeffers. Sam is the founder of Who Targets Me, a trans…

politicaladvertising.co.uk

“An internet without political ads, where algorithms are the primary deciders of what voters do and don’t see, where there’s little transparency, & where the good guys who follow rules are punished while the bad guys who don’t, is worse than an internet with them.” open.substack.com/pub/whotarge...

How (and why) to fix political ads in the EU

Meta follows Google (and TikTok and Microsoft) and leaves the EU political advertising market. The damage will be significant.

open.substack.com

The essential dilemma for Labour over the course of this Parliament is whether their attempt to stem the flow of votes to Reform will prevent them from gaining tactical votes from LibDem & Green-minded voters

Could Labour’s hope for the future be gaining tactical votes from Green & LibDem supporters? 👀 Polling guru @damiansurvation.bsky.social breaks down this strategic dilemma in the latest episode of The Political Marketing Podcast. politicaladvertising.co.uk/2025/07/19/p...

Polling & Political Strategy: An Inside Look At What Parties Really Know About Voters

In the most recent episode of The Political Marketing Podcast I had the privilege of sitting down with Damian Lyons Lowe, CEO of Survation, one of the UK’s most influential market research firms.&n…

politicaladvertising.co.uk

🧵 The government published a significant policy paper today "Restoring trust in our democracy: Our strategy for modern and secure elections". It includes some welcome proposals - including one that we've been campaigning for - but it doesn't go far enough. cc @rushanaraalibgs.bsky.social

Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion politicaladvertising.co.uk/2025/07/12/s...

Sir Chris Powell on Labour’s Shadow Communications Agency, Populism, and the Art of Persuasion

In the second episode of The Political Marketing Podcast, I spoke to Sir Chris Powell, one of the most influential figures in British advertising and political communication. Chris helped advise th…

politicaladvertising.co.uk

Article by me >> One year on: what the 2024 election campaigns say about today's political landscape www.campaignlive.co.uk/article/one-...

One year on: what the 2024 election campaigns say about today's political landscape

The political parties' ad strategies deployed during last year's election were surprising and have implications for the current and future political landscape.

campaignlive.co.uk

On Brexit anniversary week a spam email with an update on how Alexander Nix (ex Cambridge Analytica) is putting joy into the world lands in our inbox. There are still no content rules for election ads …we are campaigning to change that. reformpoliticaladvertising.org @carolecadwalla.bsky.social

Terrifying. Very little out there to stop this happening in UK. “Dougan boasted that he used AI to generate nearly 90,000 articles a month, working from home. He claimed that his material had been viewed by some 40 million people in western countries.” apple.news/AbvNRgsvcQva...

France accuses Russia over AI video of Brigitte Macron sex-abuse claims — The Times and The Sunday Times

France has accused Russian agents of targeting Brigitte Macron, the president’s wife who was a teacher, with a video generated by artificial intelligence that appears to show a former pupil accusing h...

apple.news

Did a deeply misleading campaign from the Tories nearly cost Labour the North Tyneside Mayoral contest? This is the wakeup call Labour needed. Election ad regulation must be delivered before the next general election. reformpoliticaladvertising.org/near-miss-fo...

Near miss for Labour in North Tyneside should be a wake up call - Reform Political Advertising

As the dust settles from this week’s local and mayoral elections, one thing seems clear: the UK’s political landscape shifted. Labour and the Conservatives lost their grip as voters fragmented towards...

reformpoliticaladvertising.org