Find out why @britneymuller.bsky.social got absolutely flamed in a company-wide Slack 💀. Her AI lore is wild. It's pretty shocking given where LLMs are today, but she kept the receipts.

This was a no-brainer: Outstanding informational content + entertaining/funny!? SIGN ME UP

Mark Williams-Cook@markwilliamscook.com · 2mo ago

I wrote a thing about LLMs and schema on Substack, and one of the people I most look up to in the industry @britneymuller.bsky.social became a paid subscriber for my Substack and it made my month 🥲 markwilliamscook.substack.com/p/schema-llm...

Stop talking about AI. Start using it. Join us for a hands-on AI workshop with @britneymuller.bsky.social June 17 | 5–7:30 PM | New Brighton, MN. FREE for MnSearch members. Register: www.eventbrite.com/e/mnsearch-f... #MnSearch #AI #SEO

⏳ End of an Era: The Final Live Actionable AI For Marketers Course starts next Tue, Apr 6th! We're expanding the ways marketers can learn AI, so this is the last time this course will run as a live, small-group experience with direct, hands-on attention from me.

New post, and my first on Substack! "The AI SEO Playbook for Google Click Signals" How user click signals drive website visibility for both Google rankings and AI answers What exactly are these click signals, and can marketers influence them? Read & subscribe: signal.zyppy.com/p/google-cli...

The AI SEO Playbook for Google Click Signals

How click behavior drives search visibility for websites and brands

signal.zyppy.com

insane to me that people drive these... so so dangerous & Tesla/Elon is really good at hiding stories like this. There was an entire documentary on how Tesla autopilot was dec@pitating drivers bc it thought giant semis at specific angles were bridges that they could drive under! Doc disappeared

Dr Emma L Briant 🇬🇧 in 🇺🇸 w/ 🐕@emma-briant.co.uk · 5mo ago

"Cybertrucks have locked passengers inside and burned so hot they’ve disintegrated drivers’ bones" Omg how are these even still in production? 🦴

"Grounding" Doesn't Mean What You Think It Means 🗺️ Words matter, especially when they're quietly reshaping how an entire industry thinks. Grounding comes from "ground truth" rooted in statistics & originally cartography, where it meant going outside to verify that your map matched reality.

Commodity content is a race you win by not running.

Melissa Popp ✊@melissapopp.com · 5mo ago

If your last three blog posts could swap logos with a competitor and no one would notice, you don't have a voice problem. You have a content problem. AI can help you draft faster. It can't give you a point of view, real experience, or a story anyone remembers next week.

JUST IN at SCOTUS: another Trump administration emergency plea, this one to secure the removal of the Register of Copyrights by the acting Librarian of Congress (Trump fired the previous Librarian of Congress in May)

Thrilled to speak at Sip & Search! My PR response agent caught @chimammeje.bsky.social's attention at @britneymuller.bsky.social's BrightonSEO keynote — now I get to share it with you. Sign up for a spectacular showcase of AI automations: luma.com/8ssyglya

Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"... Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not.

Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI. I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...

🍺 The AI Hangover Has Begun 🤕 The sun is rising & a migraine has started rooting in your frontal lobe The symptoms are everywhere: 🚫 Enterprise reality check: MIT's "The GenAI Divide" study found 95% of organizations getting zero return on GenAI investments

LLMs are not good at math:

Alex 🏴Ⓐ🔆 (The Anarchist Turtle)@theanarchistturtle.bsky.social · 12mo ago

This is real try it yourself

The Hangover Has Begun:

Mark Williams-Cook@markwilliamscook.com · 12mo ago

These AI systems are not ready for prime time. As @britneymuller.bsky.social said, “the hangover will be brutal.” If Microsoft can’t keep its stuff secure, I guarantee the vibe coding prompt engineer you hired that completed their “fundamentals in generative ai” 8 months ago isn’t going to either.

This x1000. Most are just scratching the surface, and not even doing that well, when using AI at this point.

Britney Muller@britneymuller.bsky.social · last yr.

💥 If you're just using AI to write content, you're missing 90% of its potential Most Marketers are stuck in the "AI = blog posts" trap Meanwhile, AI-knowledgable Marketers use AI to: 📊 Turn data into strategy - Map content like Google(semantic > keywords) - Find content gaps & internal link opps

💥 If you're just using AI to write content, you're missing 90% of its potential Most Marketers are stuck in the "AI = blog posts" trap Meanwhile, AI-knowledgable Marketers use AI to: 📊 Turn data into strategy - Map content like Google(semantic > keywords) - Find content gaps & internal link opps

I don't know how or why one of my all-time favorite tech authors started following me, but I'm trying not to freak out about it. Seriously, Go Read Automating Inequality right NOW! <--Permanently lives in my nice book stand 😍 (warning: you will cry)

FWIW no AI system currently uses llms.txt.

My favorite world class designer is available for hire 🔥🔥🔥

Dawn Shepard@dawnshepard.bsky.social · last yr.

I’m looking for new opportunities! I’m seeking a remote Graphic Design position, full or part-time roles. I specialize in graphics, maps, visuals for articles, infographics, and reports, but I’m open to new projects too! If you know of any opportunities please reach out or pass my name along.

🚀 The newest KP Playbook Huddle just dropped, packed with insights from @rustybrick.com, @miriamellis.bsky.social, @britneymuller.bsky.social , @dozieanyaegbunam.bsky.social, @fedorovicius.bsky.social and more! Subscribe today: kpplaybook.com/newsletter/

There is no reliable✨AI detector ✨

Genius:

Maddy Osman, The Blogsmith@maddyosman.bsky.social · last yr.

My first article for @zapier.bsky.social's blog is live! I spent years searching for the perfect project management tool—until I realized I actually needed process management. In this piece, I explore how better workflows (& automation) help teams scale smarter: zapier.com/blog/process...

Smart move here!! How to Track Traffic from AIOs, Featured Snippets, or PAAs Results in GA4.

How to Track Traffic from AI Overviews (AIO), Featured Snippets, or People Also Ask (PAA) Results in Google Analytics 4 (GA4) | KP Playbook

Wondering if AI Overviews, Featured Snippets, or PAA drive traffic to your site? Learn how to track clicks, page views, and user actions in GA4 with this step-by-step tutorial.

kpplaybook.com

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!

Amazing overview of how #SEO is being re-written! Bravissima Britney 👏👏👏

Britney Muller@britneymuller.bsky.social · last yr.

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

💥 Bonus AI Mode Research Insights: 🔎 Advanced citation mechanics: Links frequently take you to pages with referenced text highlighted (just like featured snippets occasionally do) - huge clue about what Google values! 🔥 5 Days Left to register for Actionable AI For Marketers (discount link below)

Britney Muller@britneymuller.bsky.social · last yr.

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

Researched Google's New AI Mode So You Don't Have To 🚀 Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know: 🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

Reddit is an untapped SEO & engagement channel for SMBs—if you use it right. My latest for @searchengineland.bsky.social covers how small businesses can leverage Reddit. Special shoutout to @britneymuller.bsky.social’s Reddit insights tool searchengineland.com/reddit-smbs-...

Reddit for SMBs: A hidden SEO and engagement goldmine

Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.

searchengineland.com

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...

Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting

The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...

zyppy.com