Want to understand ALL of the limitations in our SEO data? This episode is for you! @danaditomaso.com shares how to: ✔️ Use data to persuade stakeholders ✔️ Prioritize marketing requests ✔️ Make better strategic decisions ✔️ Learn how our marketing data is limited in 2026 #marketinganalytics #seo #TBT

Unpopular AI opinion: Doing data analysis yourself is an important learning exercise. Using AI to do it in your race to be more 'efficient' that means cheat yourself out of important thought and discovery processes that drive creativity, innovation, and utimately things that make you win.

New browser! Exciting! But I need to talk about something I'm seeing with ChatGPT's Atlas browser because I have thoughts 🧵👇 The short version: if you serve tech-savvy audiences, your GA4 "new users" metric is about to get weird for a few weeks.

Guess what! You might have spam traffic flooding your GA4. Just started this week because of course it would, right before a long weekend. 🙃 (Thanksgiving here in Canada) Thread on the spam traffic spike you might be seeing (and how to filter it out) 👇🧵

Stop Explaining GA4 Unassigned Traffic - Rename Confusing Channels - via @danaditomaso.com #seo

Stop Explaining GA4 Unassigned Traffic - Rename Confusing Channels

Turn GA4's confusing "Unassigned" traffic into clear, professional reports. Learn how to rename default channels for better client communication and meeting efficiency.

kpplaybook.com

Okay, social media managers, let's talk about something that's probably making your life way harder than it needs to be. GA4 lumps ALL your social media traffic into one generic "Organic Social" bucket. When you try to see which platforms are actually performing, your reports become a mess. 🧵 👇

🧵 AI tools like ChatGPT and Perplexity are sending visitors to your site right now, but they're buried in your referral traffic, or worse Unassigned (because these platforms don’t know how to properly set UTM parameters). Thread below 👇

Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI. I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...

Didn't take long to make a new friend at #brightonSEO. Who else will I see here this week?

Every time I show GA4 reports to non-analysts, the conversation stops at "Unassigned" traffic. "What does that mean? Is our tracking broken?" Then we end up discussing Google's weird terminology instead of discussing actual performance. There's a better way... 🧵 #analytics #GA4 #marketing

Hello friends! I wanted to give a heads up about my next webinar, with Jyll Saskin Gales on September 16th, over on LinkedIn. She's going to be discussing how modern targeting works on Google Ads, and if you're thinking pfft I don't do Google Ads why should I care... 👇

I just discovered that @danaditomaso.com has a GREAT youtube channel packed with Analytics goodies (was just sent a GA4 video and my response on opening it was: (here's the channel btw: www.youtube.com/@kp_playbook)

a man in a yellow shirt is sitting in a chair holding a cup and pointing

ALT: a man in a yellow shirt is sitting in a chair holding a cup and pointing

media.tenor.com

ICYMI the brilliant @danaditomaso.com returned to Search with Candour this week! ❌Common GA4 setup mistakes 😱GA4 horror stories 🚦Traffic filtering 📈How to track AI traffic 🏷️Use annotations in GA4 🙏Setup your BigQuery export 🎮Why you should play World of Warcraft www.youtube.com/watch?v=P5ug...

Are you heading to the Marketing Analytics Summit? 🗓️ Start your week with Hands On with GA4—a full-day workshop with @danaditomaso.com‬ on Monday, June 2.

Hands On with GA4 - Full Day Workshop

This workshop will teach you not only how to use GA4, but how to rethink your analytics implementations to truly take advantage of everything GA4 has to offer.

buff.ly

GA4 annotations are finally here! But before you go crazy annotating everything, let's talk strategy. Most people will create annotations with random colors and inconsistent names. Then wonder why they're useless 6 months later. Here's what actually works: 🧵

If you're using any 3rd party tools that connect with GA4, pay attention to this. Google has changed how their GA4 cookies are formatted and it's breaking attribution for many tools that use the measurement protocol to push data into GA4, such as CallRail. 👇

📣 NEW COURSE ALERT! 📣 I'm excited to announce my comprehensive GA4 Audit Course is now LIVE! 🚀 Is your GA4 property collecting garbage data? You might be making critical business decisions based on completely inaccurate numbers... 🗑️

🔍 Search isn’t just Google anymore. 📅 On May 27, join @wilreynolds.bsky.social + @danaditomaso.com to learn how to show up with the right answers—wherever your audience is searching. ➡️

Making the Move From Search Optimization to Answer Optimization | LinkedIn

Search is still changing. People aren’t just Googling anymore; they’re asking questions in AI tools, searching on social platforms, and expecting instant, useful answers. The old, tired method of…

buff.ly

🔍 Curious what visitors do after clicking from AI overviews, featured snippets, or People Also Ask? @danaditomaso.com shows how to track these clicks in GA4 with Google Tag Manager, building on @brodieclark.bsky.social's technique to separate the start and end of the highlighted text in the URL.

You can’t measure everything. So how do you make confident decisions and persuade stakeholders when data is incomplete? Find out how @danaditomaso.com handles this challenge ⤵️ t.ly/iOKhH #privacyregulations #marketingstrategy #trackinglimitations

🔎 Data storytelling matters. If you struggle with making sense of analytics and explaining your findings, this episode with @danaditomaso.com is for you! 🎧 Listen here: t.ly/iOKhH #analyticalthinking #webanalytics #marketingdata #technicalseo

t.ly

Is your GA4 setup feeling a bit... messy? 🙃 Time to declutter! Join @danaditomaso.com tomorrow for a hands-on session packed with practical tips to clean up your data and fix common issues. Register now to save your spot or get the recording! 👇 buff.ly/M70l9QE

Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

buff.ly

💡 Learning GA4 solo? It’s tough when things don’t quite make sense. Dorothy felt the same—until she joined our course and got hands-on help during office hours with @danaditomaso.com. You don’t have to figure it out alone, enroll today 👉 buff.ly/SNrURMJ

Ready to spring clean your GA4? 🧼 Join @danaditomaso.com on April 15th for a hands-on session on tidying up your GA4 data! Just like dust bunnies under the couch, data issues can pile up if left unchecked. Let’s declutter and make your analytics crystal clear! 👉 Register now! buff.ly/KPzh1tw

Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on…

buff.ly

Doing some Googling for my CBC technology column and unintentionally got a hilarious AI overview.

New season, new insights! My episode with @danaditomaso.com explores presenting directional data vs. absolutes (because the latter doesn’t exist anymore), which is the key to being persuasive with your data. Dive in now!👇 t.ly/unVzg #googleanalytics #webanalytics #softskills #directionaldata

t.ly

Lost tracking marketing success? Attribution feels outdated, data is messy, and your boss wants clear answers. Sound familiar? Join Justyna Brownbridge from @tribalimpact.bsky.social and @danaditomaso.com on April 8th to get real-world advice on tracking B2B marketing success.

Demonstrating B2B Marketing Success in a Post-Attribution World | LinkedIn

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. With dark social, multi-touch buyer journeys, and the growing influence of organic social, how…

buff.ly

It's time for some GA4 spring cleaning! 🧹 Join @danaditomaso.com on April 15th to tidy up your analytics. Learn how to spot common GA4 issues, declutter your data, and get your setup running smoothly. Register now to join live or catch the recording later. 👇 www.linkedin.com/events/thean...

Spring Refresh for Your GA4: Clear Out Data Clutter | LinkedIn

Just like dust bunnies collect under the couch, data issues can pile up in your GA4 properties when left unchecked. Now’s the perfect time for a little spring cleaning! Join Dana for a hands-on sessi...

linkedin.com

Great stuff by Dana on tracking scroll to text highlighting in GA4 & GTM. I would cross-reference this with AIO URL visibility in a tool like Ahrefs (which maintains scroll to text fragments in URLs) to try to isolate which ones are AIO specifically. #SEO

Dana DiTomaso@danaditomaso.com · last yr.

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4 Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!