Didn't know the name, but definitely agree with the complaint! Trials are practical exercises as well as stats ones!
Donald Preece b #OTD 1938 (d 6 Jan 2014) Fellow RSS 1963. A champion of experimental design& statistics education. He often complained about the over-emphasis on “mathematically-oriented teaching” at the expense of practicalities of study planning, design, data collection, & data cleaning.