Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. via @kevin-indig.bsky.social
Effective Marketplace SEO Is More Like Product Growth
Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. via @kevin-indig.bsky.social
searchenginejournal.com
it's so critical to understand the role of clicks in SEO. spoiler: we've always overestimated them! useful as a leading indicator for conversions, but they set false expectations. example: many teams struggle to show the impact of tofu content, in part because it attracts lots of noisy clicks.
Something @kevin-indig.bsky.social broke down in a post yesterday, and brands still miss: You’re not competing for rankings anymore. You compete to be 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗲𝗻𝗼𝘂𝗴𝗵 to be included in the training data. Think of it like indexability, but for LLMs. Relevance isn’t enough.
Watch @kevin-indig.bsky.social now talk about how users interact with AIO “The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO youtu.be/nFkM9Cy2mcg?...
Kevin Indig: How Users Interact With AIO - IMHO
YouTube video by Shelley Walsh
youtu.be
Kevin Indig is about to release data on the first-ever study on AIO usability. And I managed to get an interview with him on IMHO about his findings. @kevin-indig.bsky.social is releasing his study this Monday (12th), and I will be publishing the pre-recorded IMHO at the same time.
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. via @kevin-indig.bsky.social #Google
The Data Behind Google’s AI Overviews: What Sundar Pichai Won’t Tell You
Exclusive and groundbreaking data about Google usage and AI Overviews stress tests Google's claims. via @kevin-indig.bsky.social #Google
searchenginejournal.com
Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it. via @kevin-indig.bsky.social
How Is Answer Engine Optimization Different From SEO?
Data reveals why some brands dominate in search but disappear in ChatGPT, and what you can do about it. via @kevin-indig.bsky.social
searchenginejournal.com
If you are trying to figure out the balance of how to use AI in your writing while maintaining your authenticity and voice, this post by @kevin-indig.bsky.social is a good one: www.growth-memo.com/p/how-i-edit...
How I edit AI content
A workflow for the new age of content creation
growth-memo.com
Writing with AI is like DJing: Without human editing, it’s just noise. Learn the human skills that turn generic output into memorable content. via @kevin-indig.bsky.social
Humans Are Better At Writing Than AI In These Tasks
Writing with AI is like DJing: Without human editing, it’s just noise. Learn the human skills that turn generic output into memorable content. via @kevin-indig.bsky.social
searchenginejournal.com
Kevin Indig (@kevin-indig.bsky.social) recommends creating multiple AI-generated drafts based on your content strategy and then having writers refine them to add uniqueness and quality. maj.to/3DuVG8S
Keyword rankings slipping? Your content might be competing against itself. This guide walks you through detection, solutions, and automation. via @kevin-indig.bsky.social
An AI-Powered Workflow To Solve Content Cannibalization
Keyword rankings slipping? Your content might be competing against itself. This guide walks you through detection, solutions, and automation. via @kevin-indig.bsky.social
searchenginejournal.com
I've been having lots of different fun discussions around AI the last few weeks, but there's one that we simply have to shed more light on. In order to appear in AI, you can't build fancy headless websites. AI simply does not execute JavaScript when crawling your site. 1/2
While we fixate on AI's disruption of search, two landmark antitrust cases against Google are quietly approaching judgment day 👨⚖️ The stakes? Nothing less than the fundamental architecture of online customer acquisition.
Great post @kevin-indig.bsky.social Brand search volume is a big part of LLM appearance For momentum, start w. brand identity, move into positioning, then messaging, & integrate into marketing strategy I'm currently taking clients @unifybranding.bsky.social www.growth-memo.com/p/what-conte...
What content works well in LLMs?
A new study of brand mentions and citations in Chat GPT & Co
growth-memo.com
AI Chatbots lean heavily on search results, but traditional SEO metrics barely move the needle for AI Visibility! 🤔I analyzed 7,000+ citations across 1,600 URLs to decode what makes content perform in AI Chatbots like ChatGPT, Perplexity, and AI Overviews (all details in today's Growth Memo).
Here's a perspective on AI disrupting search: what if Google is doing to challengers like ChatGPT what Meta has done to challengers like Snapchat or TikTok, which is to simply copy their leading features to disrupt themselves?
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers. via @kevin-indig.bsky.social
Deep SEO: The Potential Impact Of AI Mode And Deep Search Models
AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Here’s what it means for SEO and marketers. via @kevin-indig.bsky.social
searchenginejournal.com
The net impact of AI Overviews on the open web is as positive as Trump's tariffs on the US economy. Spoiler: not very positive. 📉 Google just launched AI Mode, an AI Overview on steroids, in beta. The data shows a gaping trade deficit in traffic that AI Mode threatens to rip wide open.
So, AI Mode in the Google app shows links to source but 0 classic organic results. 0 as in zero. With GSC not showing data from AI Mode... how can we track this again?
"As we’ve rolled out AI Overviews, we’ve heard from power users that they want AI responses for even more of their searches." Who said that?
🔍 Here's what most people miss about the Chegg story Google's AI Overviews only played a relatively small part in Chegg's traffic decline. What I found interesting in my analysis (just published in today's Growth Memo):
I'm diving deep into the Chegg traffic drop and lawsuit. Sharing more details in monday's memo, but here is where I am so far: 1/ Chegg's brand search volume and user engagement has been dropping before AI came on the scene. AI has likely accelerated the decline, but the product was shaky before.
The impact of AI Overviews on SEO is unclear and fluctuates a lot, but this awesome analysis of 19 studies by @kevin-indig.bsky.social paints a decent picture:
The impact of AI Overviews on SEO - analysis of 19 studies
A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.
buff.ly
See how AI Overviews affect search rankings and traffic and why adapting your content strategy now is key for better visibility. via @kevin-indig.bsky.social
The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]
See how AI Overviews affect search rankings and traffic and why adapting your content strategy now is key for better visibility. via @kevin-indig.bsky.social
searchenginejournal.com
I'm writing a meta analysis about AI & Search and look for original data analyses / studies of AI Overviews or Chat GPT & Co. Which ones should I make sure to read?