Super-impressed by what the editors of One Earth put together on best-case scenarios for alt proteins. BEF's Andy Jarvis on public confidence, Imperial's Rodrigo Ledesma-Amaro on UPFs, me on centering farmers and workers in alt proteins policy, and more. Full article here: tinyurl.com/4r2atava

🎙️ON AIR: We're talking to @brucefriedrich.bsky.social of @gfi.org about his new book, “Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food— and Our Future.” ❓Have you actually tried alternative meats? What do you think? 📻 Listen:

When Will Alternative Meats Go Mainstream? | KQED

We talk to Good Food Institute founder and president Bruce Friedrich about his new book, “Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food— and Our Future.”

buff.ly

Could plant-based and cultivated meat reduce climate change, antibiotic resistance, and pandemic risk? In the latest episode of #LivesWellLived, we speak with @brucefriedrich.bsky.social, founder of the @gfi.org and author of “Meat”.  #AltProtein #FactoryFarming #CultivatedMeat

Bruce Friedrich, and acquaintance of mine in the #Vegan community, has published Meat, featured by Nature Magazine as one of five "best science picks," and Publishers Weekly selected it as one of the 10 best new releases in science. #PlantBased #Animals meatbook.org/praise meatbook.org/purchase/

Praise for MEAT by Bruce Friedrich

What others are saying about MEAT by Bruce Friedrich

meatbook.org

🤸‍♂️ October 2016: Suzy Welch and I try cultivated chicken for the first time, cost: ~$15,000/nugget March 2026: Uma and Upside host a book party for me: unlimited cultivated chicken (and books about cultivated meat) for all! Learn more about Meat (the book): MeatBook.org photos: Lindsey Shea

Very much enjoyed chatting with environmental reporter Nicolás Rivero about my new book Meat at @politicsprose.bsky.social Bookstore a few weeks back. Audio is available on P+P's Spotify page: open.spotify.com/episode/1Ctl... photo credit: GFI's Susan Bachar More about Meat: meatbook.org/praise

The race to lead in alternative meat is also a race to control the supply chains and strategic industries that will shape the global food system, writes @brucefriedrich.bsky.social.

The Fight Over the Future of Meat

The United States lost the EV race to China. Food could be next.

foreignpolicy.com

"This is an industry that is Washington’s to lose." A new @foreignpolicy.com piece by GFI's @brucefriedrich.bsky.social argues the nations that lead in making meat with far fewer resources will help shape the supply chains & strategic industries of the 21st-century food system.

The Fight Over the Future of Meat

The United States lost the EV race to China. Food could be next.

tinyurl.com

A few days ago, @brucefriedrich.bsky.social, president of the @gfi.org, took the stage at the Bezos Centre for Sustainable Protein Conference 2026 in London with this message 👇 Check out the main takeaways from Bruce’s keynote speech in @New Food: www.newfoodmagazine.com/news/266267/...

Finished reading Meat by @brucefriedrich.bsky.social yesterday. A great read about the future of cultivated and plant based meats. Given the optimism of cultivated meat scientists, it's made me a lot more optimistic that they will reach price parity with animal meats sooner than I had expected.

Another excellent episode of Volts in which David @volts.wtf talks to @brucefriedrich.bsky.social about the enormous potential for cultivated/lab-grown/"fake" meat - for the planet, for food security and for health. It's amazing how far we've come 🌭 www.volts.wtf/p/can-fake-m...

Can fake meat help solve climate change?

Bruce Friedrich on why we need to change the meat, not the consumer, to solve the climate crisis.

volts.wtf

🔥 @nature.com selects Meat as one of its “five of the best science picks." Previously named a top 10 new release in science by @publisherswkly.bsky.social ("This packed account makes food science feel like an urgent and essential undertaking"). Find out more at MeatBook.org

"They were not the next Impossible; they were the next Gardenburger... you’re not ever going to compete with the $2 trillion global animal meat and seafood markets." Many thanks to the brilliant and world-changing team at Food Tank for running an excerpt from chapter 7 of Meat, see foodtank.com.

Bruce is a hero - you should read his important book and listen to his chat with @volts.wtf (Who maybe is starting to care about food just a little bit?)

Bruce Friedrich@brucefriedrich.bsky.social · 6mo ago

🌍 Grateful to @volts.wtf for having me on to talk about climate and alt meats. Roberts says I make the case “in about as energetic and comprehensive a way as you could possibly ask.” If you listen, please let me know what you think: volts.wtf/p/can-fake-meat-help-solve-climate

Over the years, the lab-grown meat industry has taken a few hits. But a new book by @brucefriedrich.bsky.social, the founder and president of @gfi.org, makes the case for investing in cultivated and plant-based meat. @jesslsr.bsky.social reviews:

What Comes After Industrial Meat? A Future of Meat Without Livestock

A new book makes the case for investing in cultivated and plant-based meat.

buff.ly

🌍 Grateful to @volts.wtf for having me on to talk about climate and alt meats. Roberts says I make the case “in about as energetic and comprehensive a way as you could possibly ask.” If you listen, please let me know what you think: volts.wtf/p/can-fake-meat-help-solve-climate

You already love learning about climate and politics through @volts.wtf (am I right?) but today he digs in on a topic after my heart, alt meat as a potential climate solution w/ @brucefriedrich.bsky.social of @gfi.org Highly recommend. #ClimateInfluence #food podcasts.apple.com/us/podcast/v...

Can fake meat help solve climate change?

Podcast Episode · Volts · 02/18/2026 · 1h 28m

podcasts.apple.com

‘Not all ultra-processed foods are the same’ — what next for the food industry? ft.trib.al/1ejiJxx

‘Not all ultra-processed foods are the same’ — what next for the food industry?

Two books offer refreshing arguments in favour of industrial innovations and appetising alternatives to meat — without the unpalatable moralising

ft.trib.al

“Produced at scale, plant-based proteins and cultivated meats would help mitigate the plethora of national security threats related to animal-protein production,” argues Director Caitlin Welsh in the foreword for @brucefriedrich.bsky.social's new book, "Meat." More in the thread below ⤵️

"I learned from the book Diet for a Small Planet about the incredible inefficiency of cycling crops through animals, and how that contributes to global hunger." - Bruce Friedrich That book by Frances Moore Lappé (@francesmoorelappe.bsky.social) was why I went vegan. 🌱 bsky.app/profile/bruc...

Bruce Friedrich@brucefriedrich.bsky.social · 6mo ago

"Mitigation options are swamped by increased meat demand. For your readers in particular, this all begs the question: Is this a climate emergency, or isn’t it?" My q-n-a with former @nature.org president and CEO Mark Tercek: marktercek.substack.com/p/the-future-of-meat

"Mitigation options are swamped by increased meat demand. For your readers in particular, this all begs the question: Is this a climate emergency, or isn’t it?" My q-n-a with former @nature.org president and CEO Mark Tercek: marktercek.substack.com/p/the-future-of-meat

Founder of Good Food Institute and global food advocate Bruce Friedrich, talks to Futue of Foods Interviews about his work, his influences, and his new book #MEAT futureoffoodsinterviews.substack.com/p/in-convers... @brucefriedrich.bsky.social @gfi.org @gfieurope.org #cultivatedmeat #altproteins

In Conversation with Bruce Friedrich. If meat is The Problem - Is MEAT the solution?

Future of Foods Interviews Speaks to the Founder of The Good Food Institute about his new book - MEAT

futureoffoodsinterviews.substack.com

🎉 I am so excited I can barely contain myself: Today is the day that my new book, Meat, goes on sale! 🎉 If you have not purchased it yet, now would be a good time: MeatBook.org/purchase Here are more ways you can help: meatbook.org/promote Thank you—from my heart’s bottom. 🙂 💥

Cultivated meat, where is it now? This week @marklynas.bsky.social is joined by @brucefriedrich.bsky.social founder and President of @gfi.org to discuss his new book called Meat: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food and Our Future. 🎙️Ep available Thursday.

ICYMI, a lovely 2-page spread in yesterday's @theguardian.com about my new book Meat, which goes on sale Tuesday. - full story: tinyurl.com/bdzn2ywr - order the book: meatbook.org Many thanks to reporter @dpcarrington.bsky.social for capturing the book so well. 1/5

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat - @brucefriedrich.bsky.social argues only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated & plant-based meat www.theguardian.com/environment/...

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat

Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat

theguardian.com

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat

Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat

theguardian.com

Can we have meat without livestock? The vegan who wants to leave steak on the menu - @brucefriedrich.bsky.social says humanity will never give up its favourite food: #meat. But we won’t need to when alternative proteins cost the same and taste as good www.theguardian.com/environment/...

‘Humanity’s favourite food’: how to end the livestock industry but keep eating meat

Bruce Friedrich argues the only way to tackle the world’s insatiable but damaging craving for meat is like-for-like replacements like cultivated and plant-based meat

theguardian.com

Grateful to @dpcarrington.bsky.social for this lovely profile of my new book Meat, in today's @theguardian.com: tinyurl.com/bdzn2ywr Out Tuesday: MeatBook.org (a @publisherswkly.bsky.social top 10 new release in science; Amazon #1 new release for environmental science, climatology + food policy)

Countries around the world may soon struggle to maintain food security. And meat’s staggering energy cost might make it unsustainable. @brucefriedrich.bsky.social discussed with Jon Bateman on last week’s World Unpacked: youtube.com/shorts/9PxGd...

Food Supply at Risk?

YouTube video by Carnegie Endowment

youtube.com