Francis Zierer

@fzierer.bsky.social

Researching, writing, podcasting about creators and digital media Editor @ Creator Spotlight for beehiiv Co-host of Tasteland with Daisy Alioto 📧 francis@creatorspotlight.com

This is the way to do it. Substack wants to own ALL your audience on its own tools. Beehiiv is like, “sure, put your chat on Discord and your videos on YouTube, we’ll make it all work out.” Best of breed > suites. Every. Single. Time.

beehiiv@beehiiv.com · 11mo ago

we're the only platform that *never* takes a cut of your subscription revenue and today we're introducing quarterly payments, native integrations with Discord and YouTube, and more... more ways to monetize, more ways to connect with your audience 👌

People ARE paying independent, creator-model journalists for their work. @lizkellynelson.com is one of a network of leaders helping journalists make the jump from traditional newsrooms to starting up their own publications through her essential newsletter, Project C. An essential episode today.

Fantastic interview with @fzierer.bsky.social for @beehiiv.com! Never before has an interviewer quoted one of my vlogs back at me 🫶🏻

Francis Zierer@fzierer.bsky.social · last yr.

“[What qualifies someone] to run a digital media company or be a digital media creator is making digital media.” — @amandamc.bsky.social on The Creator Spotlight Podcast today. What Amanda, Eric, and co. are doing at Multitude is a blueprint for sustainable creator-first media businesses. Listen!

Today in TASTELAND, Colin Nagy joins @princessdaisy.bsky.social and I to discuss laundering credibility, who gets to decide what we remember, how cultural mores get baked into LLMs, fact-check literacy, "irrational hospitality," and more

Ep. 37: In defense of hospitality ft. Colin Nagy

This week Daisy and Francis talk to travel and hospitality writer, Colin Nagy. Colin is also the co-creator of the newsletter 'Why is this interesting?' Colin: http…

tasteland.fyi

Today on Tasteland, Trey Taylor joins @princessdaisy.bsky.social and I to discuss his new fragrance brand Serviette, how he taught himself to make perfume, the art of selling a lifestyle, perception vs. perception vis-à-vis taste, Kelly green, and more. Listen —

Ep. 34: Fragrance Rich ft. Trey Taylor

This week Daisy and Francis are joined by Trey Taylor, Gen Z consumer expert who has recently pivoted into the world of fragrances and just launched their perfume b…

tasteland.fyi

People are saying everything feels like hypergambling now. I will add - social media feels like it has become a casino not for financial but for social capital. A game where people place bets with hot takes, where bigger risks could have bigger rewards, but the house always wins.

Today on TASTELAND, our guest rugged us so I asked @princessdaisy.bsky.social to tell me 5 things she did this week or I would accept her resignation as co-host. We also spoke about media productions vs. consumption literacy, why we need more working-class media, islands and empires, and more —

Ep. 31: Art of the steal

There's no guest this week, which gives Daisy and Francis the chance to discuss why people hate Renoir, the simultaneously growing and eroding types of media litera…

tasteland.fyi

"For me, when you take on the label of creator, you're more saying that you're making content, obviously, and that content is being shared and owned by these platforms where you have no control over anything.” Wrote about Alicia Kennedy choosing to be a writer over being a creator, on principle.

🔴 Positive social friction

How Alicia Kennedy parlayed a Twitter following into a mailing list, and how she plans to build a new type of publication-education business on that foundation

creatorspotlight.com

3 weeks ago I interviewed @kofie.bsky.social for Creator Spotlight. 2 days before the podcast's publication, he and a couple of colleagues were laid off. 3/4 of my most recent interviews have been laid off by Vox in the last few years. So I scrapped my planned profile and wrote about it!

🔴 Social media presence as career insurance

ft. Kofie Yeboah, a beloved sports and gaming content creator publishing long-form YouTube videos, TikToks, and all manner of other content

creatorspotlight.com

Today on Tasteland, @princessdaisy.bsky.social and I chat with Jad Esber about inverting the internet's personal data model to favor individual users over companies, "data gravity," how taste aggregation apps do and don't contribute to social relationships, and more —

Ep. 29: Shelf life ft. Jad Esber

Daisy and Francis are joined by Jad Esber, founder and CEO of Koodos Labs, a product and research company focused on the next generation of the internet. Koodos Lab…

tasteland.fyi

Finally watched Adam Curtis' "Century Of Self" this week and it helped me understand our current political moment a bit more. According to Curtis, the rise of mass marketing in the 1900s changed the "citizen" into a "consumer". And I believe a similar shift is happening again. Short thread...

Introducing...Notes 📱🗒️ Notes is the first book collaboration between Dirt and Night Gallery. A tribute to the humble iPhone note, the collection features 100 phone notes from 100 creative contributors.

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Interviewed Lindsey Stanberry, current creator of women's personal finance newsletter The Purse and founding editor of Refinery29's Money Diaries, for last week's Creator Spotlight. Here she is on the traditional wall between editorial and advertising departments:

“One, for journalists, they don't understand what keeps the lights on. So then there is this snobbery about, like, we couldn't possibly do this. But bills have to be paid. Your salaries have to be paid.

Two, then it prevents them from being entrepreneurial within organizations. And I think journalists have a lot of really good ideas, and they're exposed to so many different ideas through their work, there's no reason why they shouldn't be entrepreneurial and go after these bigger ideas, but they need money to do it.”