Evolve Insights
@evolve-insights.bsky.social
The research and reporting arm of Evolve PR. Sharing data and insights on the games industry.
🤖 A 2025 survey conducted by Quantic Foundry showed that 63% of respondents had a very negative attitude towards GenAI. #gamedev #gaming #indiegames #indiedev
Steam updated their regional pricing model, adding additional methods: Purchasing Power and Multi-variable Conversion. The other methods fixes the previous regional pricing problems I've seen from china/poland conversions. Big win for developers! steamcommunity.com/groups/steam...
Steam :: Steamworks Development :: Updates to Pricing Conversion Tools
Updated data and two new conversion methods
steamcommunity.com
Evolve Insights@evolve-insights.bsky.social · last yr.Do YOU ever wonder about what you should charge for your game when it's not in USD? Regional pricing is often overlooked and can have a sizable impact on the returns you might be looking for. bit.ly/3FdEHJ7 🧵 Bonus thread below! 🧵 #gamedev #indiedev #steam
These days, GenAI feels unescapable... But what do real living breathing people have to say about it? This month, we're looking into Quantic Foundry's data surrounding attitudes towards GenAI and its future in the industry. quanticfoundry.com/2025/12/18/g... #gamedev #genAI #evolveinsights #gaming
Gamers Are Overwhelmingly Negative About Gen AI in Video Games, but Attitudes Vary by Gender, Age, and Gaming Motivations.
Learn about how gender, age, and gaming motivations shape the perception of Gen AI in video games.
quanticfoundry.com
🛠️ BCG highlights the growing impact of user-generated content and creator economies, noting that around 40% of gamers are consuming more UGC than last year. While many gamers consume UGC, only about 10–15% say they’ve created content themselves.
☁️ BCG points out that cloud gaming is highlighted as a key enabler of cross-device play. Revenues are expected to grow sharply — from about $1.4 billion in 2025 to roughly $18.3 billion by 2030.
Hell yeah, check out @emberville.bsky.social today on IGN! Watch the trailer and read on for more juicy info on this dungeon-crawler/town sim!
IGN@ign.com · 8mo agoThink "Diablo Lite meets Stardew Valley" and you've got a good starting point in mind for Emberville, the just-announced pixel-art action-adventure-RPG for PC. First trailer and details:
📱 Mobile continues to play a central role as BCG notes that mobile in-app purchases are projected to generate about $130 billion in 2025, representing roughly 37% of global gaming revenue. Strong live updates and engagement patterns on mobile still influence design thinking across platforms.
🧭 Industry planning looks more careful as we move deeper into 2026. Studios are managing costs more closely and placing more weight on long-term support and live systems. BCG notes this shift in tone after years of contraction and lower confidence!
🔁 Platform convergence remains a key theme in 2026 as players increasingly expect shared progression and social continuity across devices. Cloud gaming is helping make that normal. Around 60% of players surveyed by BCG say they’ve tried cloud gaming, and 80% of those had a positive experience.
🌱 BCG projects global gaming revenue will grow about 6% from 2026 to 2030, with total industry revenues reaching around $350 billion by 2030! Growth is coming back with a focus on keeping players engaged over time rather than relying on only big launch moments.
🥳 As we begin the new year, you may wonder where the gaming industry is headed next! 🥳 Here, we’ll be looking at this year's industry outlook using insights from BCG's 2026 video gaming report, which analyzes platform shifts, player engagement, creator participation, and evolving business models!
Happy Holidays! DID YOU KNOW, according to Arnold Pompos of Purdue University, for Santa to give 800 million children their presents, he would have to fly a total of 160 million km, which would be around 4.7 million km/h given his time crunch? I guess that's why they call it santa's SLAY! 🎅
Happy #WorldStatisticsDay from your Insights friends 🤓! Numbers are cool, sure! But it’s about how those numbers solve problems, unravel stories, and help find answers. Never underestimate the power of reliable, quality data!
A huge thanks to everyone who showed up to the Toronto Games Industry Picnic on Saturday! We hope everyone had a great time and we can't wait to see you at the next one! Wonderful photos courtesy of Evolve's very own @kaisureshot.bsky.social !
✨ CALLING ALL TORONTO GAMING PALS ✨ We are hosting the 2nd annual Toronto Games Industry Picnic on Saturday July 26! Why not spend an afternoon chilling with some fellow industry folks? Snacks, games, and chill vibes all included!
Our first stop in our Regional Pricing Study series is China! As the second largest PC games market, China has attracted significant attention for prospective developers. Researching the ideal pricing for different regions may be hard, but we’re willing to do the work for you! bit.ly/3FdEHJ7
Regional Pricing Study - China - Evolve PR
Game pricing is important in all regions you are marketing to, gain insights and learn how to price your game in China.
bit.ly
Do YOU ever wonder about what you should charge for your game when it's not in USD? Regional pricing is often overlooked and can have a sizable impact on the returns you might be looking for. bit.ly/3FdEHJ7 🧵 Bonus thread below! 🧵 #gamedev #indiedev #steam
Regional Pricing Study - China - Evolve PR
Game pricing is important in all regions you are marketing to, gain insights and learn how to price your game in China.
bit.ly
Congrats to @evolvepr.bsky.social's very own @cassmoney.bsky.social & @pandoish.com for running their first ever panel at #PAXEast! Aptly named "It's Not All Art and Programming?! Jobs in Games You Didn't Know Existed," we explored the lesser known ways of getting your foot in the door the industry!
Panel: It's Not All Art and Programming?! Jobs in Games You Didn't Know Existed #PAXEast HONESTLY, this exchange between @zufats.com and @sailortabbycat.bsky.social was one of my favorite shots the whole weekend.
Talked with a lot of folks at PAX about it, the Toronto Games Industry Picnic will be happening again this year! I'm just giving myself a couple stress free weeks before jumping into planning! If you want to be the first to get details join the discord! discord.gg/fu6VagpxHq
Join the Toronto Games Industry Picnic Discord Server!
Check out the Toronto Games Industry Picnic community on Discord - hang out with 24 other members and enjoy free voice and text chat.
discord.gg
Today is #EarthDay! Have you ever thought about how gaming impacts the environment? The @unep.org's #Playing4ThePlanet initiative highlights how one of the most influential industries in the world does its part to fight climate change. Check out www.playing4theplanet.org for more! #TouchGrass😜
Happy #WorldArtDay! It seems fitting to highlight the work of Tatsuo Horiuchi, who makes spectacular digital art using just Excel!
Luma Island launched to cozy-adventure🎺 back in November, and they're joining the Evolve family with a MAJOR expansion on the horizon 🦜🏴☠️ Watchlist on Terminals to grab the news 👇 Link in reply #indiegame #cozygame #coop #gaming
@pcgamer.com asked the creative director of Enshrouded @keengamesstudio.bsky.social about all the scary things they added to the Shroud and night-time and other sneaky peeks revealed at the @iii-initiative.bsky.social today read if you dare or like spoileys www.pcgamer.com/games/surviv...
Enshrouded's next update promises a 'rebirth of the shroud,' with new monsters, resources, and a whole new weapon customization system
Keen Games felt the shrouded areas were "not strong enough," so they're being overhauled.
pcgamer.com
Happy Trans Day of Visibility! Today, we're celebrating some outstanding folks on the Insights team! ✨ @itsavewy.bsky.social @pwum.bsky.social @syberpunks.bsky.social ✨Insights just wouldn't be the same without you! Thank you for everything you do <3
Happy International Waffle Day! Let's take a moment to appreciate one of the most delicious ways to visualize data-- The Waffle Chart!
Time for a cheeky little Throwback Thursday! Last year, we released our annual Summer Showcase Study, and with this year's version coming right around the corner, we figured we'd share our 2023 study to get you up to speed! www.evolve-pr.com/2024/02/14/2...
2023 Summer Showcase Study - Evolve PR
Facebook Twitter LinkedIn Before we dive in… This time of year a lot of PR, community, and marketing teams are busy looking ahead, considering which events to attend, and when and where to make their ...
evolve-pr.com
4,354 reports? That's like 11.9 reports per day IF we worked every single day last year 🤪
Evolve PR@evolvepr.bsky.social · 2y agoMmrrrhhAAHHHHhhh... hoping you had a great holiday break. We're getting back to it! 💃 In 2024 we: Worked on 80+ games Produced 4345 reports Completed 8 client studies Knocked out 7 Steam page audits ...and the trailers we worked on got 18m views What's in store for 2025? 🎉
Are you still confused on how to use Bluesky? 🤔 Don't worry, we got you covered. Our latest blog covers a wide range of topics to better currate your Bluesky experience. 🦋 Feed building 🦋 New terminology 🦋 Post Optimization 🦋 Starter Packs and more! Check out To Bluer Skies: tinyurl.com/4cudd488
To Bluer Skies: Why you should be on Bluesky and how to start. - Evolve PR
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