Jill Bernstein
@jillbernstein.bsky.social
Editorial director, Fast Company
It's the most sweeping rollback of workplace AI yet executed in corporate America. Fast Company has the exclusive inside story: www.fastcompany.com/91572019/sta... @fastcompany.com @clintrainey.com
Starbucks made a national bet on an AI tool; 9 months later, it pulled the plug
The exclusive inside story of how a promising AI system flamed out, as told by dozens of Starbucks employees and the tech startup behind it. Plus, what leaders everywhere should learn from the experie...
fastcompany.com
I wrote about Roku, the origin story it doesn’t talk about, and it’s become so important without getting much attention. https://www.fastcompany.com/91562051/fox-buys-roku
How Roku became way more important than you realize
The soon-to-be arm of Fox spent its early years in search of a business. Then a twist of fate turned it into streaming’s quiet giant.
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Ben Collins may not have planned to be a big-deal media CEO, but he has become one. The Onion now has 80,000 paying print subscribers—and a vision to keep growing in big, preposterous ways. Thanks, @bencollins.bsky.social, for joining me at @fastcompany.com's MIC summit yesterday @theonion.com
Working on my Apple oral history, I learned a lot of stuff that didn’t quite fit into the story. In particular, Regis McKenna shared moving memories of his friendship with Steve Jobs. Have you ever heard anything about Jobs having his nose broken—in a case of mistaken identity—when he was a kid?
Well holy shit. The Onion was just named one of the 50 most innovative companies in the world by FastCompany. We're coming for you AI perverts!!!
The Onion had a very good year
The Onion is proving that print isn’t dead. CEO Ben Collins and cofounder Jeff Lawson describe the publication's very good year.
fastcompany.com
Finding parking can take a lot longer than Google/Apple Maps suggest. For instance, navigation apps ignore time drivers spend looking for a spot and then walking from it to their destination. Result: Trips that are stressful and travel planning that’s biased toward cars. Me, in @fastcompany.com 🧵
Google Maps and Apple Maps are making parking harder than it has to be
Parking is a hidden time suck when it comes to planning travel. These MIT researchers just showed that it doesn't have to be that way.
fastcompany.com
Fun fact: Chuck E. Cheese became a rodent only by accident. He was supposed to be a coyote! Learn this and more about the iconic American brand that launched 24 million birthday parties. h/t @benjedwards.com and @harrymccracken.com www.fastcompany.com/91448506/chu... @fastcompany.com
Chuck E. Cheese's next act: 'I won't stop until we have a movie,' CEO says
Chuck E. Cheese execs, many from Six Flags, are positioning the 50-year-old pizza arcade spokesrodent to ride nostalgia to new heights.
fastcompany.com
Tesla's 'Mad Max mode' icon is a smiley face with a cowboy hat. Why? To appease Warner Bros. IP lawyers? Or as a nod to Elon Musk's brother, Kimbal? None of this is the point of this excellent story by @davidzipper.bsky.social for @fastcompany.com, about a growing risk in AV innovation. But still.
David Zipper@davidzipper.bsky.social · 8mo agoCars are now being programmed to violate traffic rules. What could go wrong? Me, in @fastcompany.com. (no paywall) 🧵
Cars are now being programmed to violate traffic rules. What could go wrong? Me, in @fastcompany.com. (no paywall) 🧵
Tesla’s ‘Mad Max mode’ points to a big problem for self-driving cars
Mad Max mode exposes a risk for AV innovation. To stay competitive, computer-powered cars are emulating human drivers.
fastcompany.com
Octopus is almost pure protein. Yet it's beloved. Should it be farmed? A first look inside the leading effort to raise these creatures commercially—and set high new standards for humane aquaculture along the way. By @clintrainey.com for @fastcompany.com www.fastcompany.com/91448602/oct...
The inside story of the effort to build the world's first octopus farm, animal rights activists be damned
Octopus is a hot menu item. Yet overfishing threatens supply. An exclusive report on the race to build the first commercial octopus farm.
fastcompany.com
Amazon is leading the AI race in one key area. Yes, it's time to learn what "automated reasoning" is, and this is the clearest explanation you may ever get: www.fastcompany.com/91446331/ama...
Amazon takes on AI's biggest nightmare: Hallucinations
Byron Cook, a distinguished scientist at Amazon, is is helping the company use an obscure type of AI to minimize AI's worst side effect.
fastcompany.com
We started reporting this profile of @edzitron.com in July. Zitron's message has only grown more urgent since then. Read @harrymccracken.com's full story @fastcompany.com www.fastcompany.com/91448284/ed-...
Meet Ed Zitron, AI’s original prophet of doom
Ed Zitron has built a small media empire on the argument that AI is not only a bubble but a fraud, and it’s headed for a spectacular crash.
fastcompany.com
Shirley Temple isn’t just a drink anymore (let alone an actual person). It’s a flavor. And a business. www.fastcompany.com/91426070/how...
How Shirley Temple became the flavor of 2025
Shirley Temple is having a moment. 7UP, Gatorade, Ben Stiller, and others are commercializing the 90-year-old kiddie cocktail.
fastcompany.com
"You’re not going to get JPMorgan Chase to vibe code the next version of its banking app.” www.fastcompany.com/91387732/vib... cc @ftrain.bsky.social @xjparkerx.bsky.social
Meet vibe coding's nerdy but sane sibling
Forget vibe coding. Aboard uses AI to turbocharge the planning and discovery phases of enterprise software development.
fastcompany.com
Is "business for good" over? Maybe. But maybe not. James Surowiecki explores the rise, fall, and future of stakeholder capitalism in the new issue of @fastcompany.com. It's a must for anyone who wants to understand what's happening www.fastcompany.com/91338806/how... h/t @clintrainey.bsky.social
How ‘business for good’ went bad—and what comes next
Inside the rise and fall of the 'business for good' era that defined the past 15 years—and what the future holds for stakeholder capitalism.
fastcompany.com
“If I do get removed, it only proves my point,” David Hogg says. Read the full interview: www.fastcompany.com/91342720/dav... @davidhogg.bsky.social
David Hogg knows the DNC might oust him—but he's fine with that
David Hogg could lose his seat as vice chair of the DNC. Here's why he'll keep fighting for a new Democratic Party.
fastcompany.com
Anyone looking for a reason to be optimistic today can find literally hundreds of them here. You can search by industry—we cover more than 50—and find causes for hope in biotech, architecture, social media, design, food, and so much more. www.fastcompany.com/most-innovat... @fastcompany.com
The World’s Most Innovative Companies of 2025
Fast Company’s 2025 ranking of the World’s Most Innovative Companies features Waymo at No. 1 and covers 58 industries, from advertising, artificial intelligence, and beauty to enterprise, retail, and ...
fastcompany.com
What is DeepSeek, really? We asked it directly, and the results were astounding: "I'm an AI developed by Microsoft," it said, going on to assert that "I’m 100% a Microsoft product." Why? What does it mean? A lot, maybe. Read the story here: www.fastcompany.com/91267647/dee... @fastcompany.com
Why did DeepSeek tell me it’s made by Microsoft?
DeepSeek, the Chinese AI company that’s shocking Wall Street, insisted to me that it had been created by Microsoft. The question is why.
fastcompany.com
'Eno,' the AI-generated Brian Eno doc from 'Helvetica' director Gary Hustwit and tech artist @brendandawes.bsky.social, will stream for 24 hours tomorrow. It's never the same film twice. Here's how to see it, plus an inside look at the tech behind it: www.fastcompany.com/91263275/bri...
This AI-generated doc about Brian Eno changes with each viewing—and is already altering how movies are made
How ‘Eno,’ Gary Hustwit’s documentary about music legend Brian Eno, is changing filmmaking with its new AI technology.
fastcompany.com
What fast food marketing completely misses about customers (and which chain they love most of all) 🐔 www.fastcompany.com/91260677/wha...
What fast food marketing completely misses about customers
An analysis of fast food customer reviews at McDonald's, Chick-fil-A, Taco Bell, and a dozen other chains shows what people secretly crave
fastcompany.com
Over the last few days, the Watch Duty app has seen massive growth as LA residents use it to track the horrific fires. The app—which offers real-time information on containment, evacuation & potential spread—has added 750K+ users in the last day alone. @fastcompany.com talked to the team behind it:
How Watch Duty became the go-to app for people fleeing the L.A. fires
Watch Duty has added 750,000 users in the last 12 hours, as L.A. residents rely on it for real-time information to track the wildfires around them.
fastcompany.com
What did Elon Musk say about throw pillows? Steve Jobs about coffee tables? Rhianna about trash cans? Nothing we know of! But OpenAI's GPT conjured quotes anyway. And that's a new kind of problem. Read @fastcompany.com ny.com's analysis by @asthompson.bsky.social www.fastcompany.com/91245091/gpt...
GPT is far likelier than other AI models to fabricate quotes by public figures, our analysis shows
GPT is more apt than Claude, Anthropic, Llama, and others to return questionable quotes about public figures, our new data analysis shows
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Looking for a new job? Considering the clean energy industry? Read our big new data report on who's hiring, for which kinds of roles (sales, marketing, R&D, project management, installation, etc.), and where— and what you can expect to earn. www.fastcompany.com/91231581/whe... @fastcompany.com
Where the clean energy jobs are
Where the clean energy jobs are: A guide to who's hiring scientists, salespeople, technicians, and more—plus salary info and skills you need.
fastcompany.com
As the war for AI supremacy rages on, @fastcompany.com global tech editor @harrymccracken.com talks with Google DeepMind CEO (and recent Nobel laureate) Demis Hassabis about what Google's got cooking with Gemini, AlphaFold, and more. @deep-mind.bsky.social www.fastcompany.com/91230713/the...
The future according to Google DeepMind CEO Demis Hassabis
Google DeepMind isn’t just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it’s the ‘engine room’ of Google itself.
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