Lisa Raehsler
@lisarockssem.bsky.social
🌟 Inspired by the intersection of AI and Ads. Marketing strategist with 18 yrs in Google Ads, PPC, paid media. 👩💻 Columnist for Search Engine Journal. ❤️ Passions: yoga, travel, and balancing life as a proud mom. Substack → https://bit.ly/3EbTXoI
Wrote a full guide to Google Ads bidding strategy for @sejournal.bsky.social: how the auction works, what every Smart Bidding option does, when each one fits your goal. Also included the Aug 17 change: budget-limited campaigns start hitting targets instead of beating them. 👇️ bit.ly/4w0VvHC
PPC and paid social are a franken-monster right now. AI bolted on, manual work still here, reporting missing. Check out my podcast I Ads and Beyond, subscribe video or audio: 🎥 bit.ly/3Tr3MXx 🎧 apple.co/4fGTp9x
futurism.com/artificial-i... “Publishers have watched in horror as Google continues to double down on AI features that discourage users from actually clicking on links” 😳
Google's Immense Greed Is Destroying the Open Web
Some companies are debating whether to cut Google off entirely as its AI features continue to leave giant holes in publishers' traffic.
futurism.com
Your sales calls are the keyword research your ad account is missing. I interviewed Joel Miller who ran 30 hours of calls through a custom GPT. It graded each call and flagged 6 recurring problems. Latest episode of of my podcast, AI Ads and Beyond. Watch full video: bit.ly/44FisF1
Nothing looks wrong in your ad account. 👀 That's the problem. Campaigns hit every benchmark, but conversions cost more. I'm speaking on this at @heroconf.com San Diego this Sept: "When Ad Platforms Betray You." My 6th, across two conference ownerships. Get My Speaker Discount: bit.ly/4576u7b
AI PPC tools work best with big data and big spend. Smaller B2B accounts get the same advice and different results. Sophie Logan @marketingsoph.bsky.social and I break down why data volume decides who AI helps most. Full ep of my podcast Ai Ads & Beyond. bit.ly/4xLgDU4 #ppc
Google Ads Said Poor. It Was Her Best Converter
Keep reading for a special offer for listeners! AI tools in Google Ads work for high-volume e-commerce accounts. For niche B2B lead gen with long sales cycles and low conversion data, the gap between…
bit.ly
Fantastic guest and so interesting to learn about her unique experiences in PPC! 💛💛💛
Sophie Logan@marketingsoph.bsky.social · last mo.Remember those shiny star stickers you'd get at school? Sometimes chasing a 'gold star' score for PPC can do more damage that good... I really enjoyed getting to discuss this from a B2B angle with @lisarockssem.bsky.social on AI, Ads and Beyond. Give it a watch: www.youtube.com/watch?v=OsQq...
Most B2B lead gen ads accounts don't have enough conversion data for AI optimization to work. @SophieLogan rates auto-applied recommendations a zero. Hear what she's doing to get Google Ads results on my latest podcast episode Ai Ads & Beyond. Full vid: bit.ly/4xLgDU4 #ppc
Meta's Ads AI backgrounds looked promising until one of Akvile's shoe clients got sandals on a snowy background. Real budgets, real clients, real consequences. Akvile DeFazio is an expert on Meta Ads and a guest on my podcast, Ai Ads & Beyond. Watch the full episode. bit.ly/4enyEPF #paidmedia
Meta Ads auto-enables AI features - and sometimes re-enables them after you turn them off! I interview Akvile DeFazio on my podcast Ai Ads & Beyond where she breaks down what to keep, what to cancel, and why you're still the one responsible for ad results. youtu.be/mI-8DnmAm7k #paidmedia #metaads
Your Google Ads budget may be funding the wrong campaigns! Not the campaigns driving the best customers. Just the easy conversions for Google’s AI. In my new @sejournal.bsky.social article: • Smart Bidding budgets • PMax + brand demand • attribution growth mistakes Read here: bit.ly/4nCy70i
John Williams rates PPC advertising skills at 2 out of 10. His reasoning is hard to argue with. In this ep of my pod, AI Ads and Beyond, we talk about what's driving PPC skills gaps, how AI brings to the surface. Plus, what separates a *lever-puller from a *coach. Full vid: youtu.be/ZYUpfzx9ChE
Mothers undeniably impact and shape history, but their stories are often left out or misrepresented, says sociologist and author Anna Malaika Tubbs. This erasure limits policies to support mothers and their essential roles in society.
Anna Malaika Tubbs: How moms shape the world
Mothers undeniably impact and shape history -- but their stories are often left out or misrepresented, says sociologist and author Anna Malaika Tubbs. This erasure limits policies to support mothers a...
ted.com
Platform AI doesn't know what $3,000 a month means to a small business. It recommends budget increases, new tests, and AI copy without context. Jeremy Yang on why skepticism matters. Watch full episode: bit.ly/4n7qVJr #ppc
For the nerdy mom or grad in your life 🎓📚 The print edition of AI Everywhere, Volume 1 is now on Amazon. A thoughtful gift for someone curious about how AI is shaping life and work. I’m proud to be a co-author with my chapter on AI in advertising and marketing. bit.ly/4elH8s6
www.androidcentral.com/phones/googl... Google says Search had a strong quarter, with AI-driven experiences pushing queries to an all-time high and helping the business grow revenue by 19%.
AI in Google Search is paying off: Alphabet posts strong Q1 2026 growth
Alphabet posted $109.9B revenue with continued double-digit growth.
androidcentral.com
AI raises the floor for small business. It doesn't raise the ceiling with unlimited potential. Bigger advertisers have more data. That means AI works better for them. So where do small businesses win? Offer, tracking, + human judgment. Watch the full episode with Jeremy Yang bit.ly/4ugoQgN
Just a reminder that what consumers say they'll do and their actual behaviour doesn't always match.
"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it." Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔 (Source: EMARKETER, Chart of the Day)
The remarketing memo nobody sent: Your audience lists are no longer targeting. They’re signals training Google’s AI. That means many “remarketing” campaigns are actually expanded prospecting by default. If you haven’t checked your settings, this matters 👇 bit.ly/4sF8ddt
Campaigns are easier to launch, but harder to challenge. AI handles execution, but who is questioning the decisions behind your spend? ❓❓❓ I break down in-house vs hybrid teams and what drives accountability. Read it here on @sejournal.bsky.social -- www.searchenginejournal.com/building-an-...
Explore the benefits of having an in-house PPC team. Learn how human judgment enhances automated ad strategies. via @lisarockssem.bsky.social
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
Explore the benefits of having an in-house PPC team. Learn how human judgment enhances automated ad strategies. via @lisarockssem.bsky.social
searchenginejournal.com
Excited to be named one of Top 50 Most Influential PPC Experts globally, coming in at #18.✨ Grateful to be recognized alongside people pushing for better and more ethical PPC advertising. Full list: www.ppcsurvey.com/top-50-most-... PPC industry report: www.ppcsurvey.com/the-state-of...
Most advertisers are using AI recommendations AS IS. 🤯 Why would a machine understand your business better than you? Use AI for ideas, not final ads. Review + refine based on your goals and customers. Full conversation with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN
Excited to be contrib author in AI Everywhere! ebook 👉 Mar 8 Preorder now only $0.99! @lovephilosophy.substack.com, @biz4nerds.bsky.social, @cassandraconnects.bsky.social, @eaglesimbeye.bsky.social, @katrinawatson.com, @lilyspacebsky.bsky.social, @whitneywhealdon.substack.com, @karensmiley.com
The 10 Best PPC Ad Networks 🔥 But “best” depends on what aligns with your goal? Reach? Conversions? In my @sejournal.bsky.social article I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Plus how each platform’s machine learning impacts performance. 👉 bit.ly/3ZUfoT5
AI ads are here! 🥳 From Super Bowl warnings to OpenAI confirming ads in ChatGPT, we’ve entered the trust era of AI advertising. Search taught us this: when trust drops, performance drops. Here’s what advertisers should really be watching 👇 bit.ly/4aWbrCr
Excited about this article because its a great place to get the basics and learn about the current platform options. I honestly sometimes refer back to it myself to spark creative ideas on what to do next 😂
Search Engine Journal@sejournal.bsky.social · 5mo agoA strategic breakdown of leading PPC ad networks, comparing reach, demographics, ad formats, AI integration, and ideal use cases for experienced marketers. via @lisarockssem.bsky.social
Ad automation creates “same same” marketing. Same visuals. Same hooks. Same structure. AI can create ads fast, but the speed doesn’t create differentiation. Listen to the full conversation with I had with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN
