Melissa Oldham

@melissaoldham.bsky.social

Principal Research Fellow and Griffith Edwards academic fellow in the UCL Tobacco and Alcohol Research Group. Interested in behavioural science, alcohol harm reduction and digital interventions

BuzzBallz. 99p shots. High-ABV canned cocktails marketed to Gen Z. In our latest blog, IAS researcher Emma Thompson examines what the death of 'premiumisation' really means – and why the industry's 'responsible drinking' narrative just got a lot harder to defend. www.ias.org.uk/2026/06/24/t...

The end of premiumisation? - Institute of Alcohol Studies

Alcohol giants are quietly pivoting from "premiumisation" to cheaper, stronger ready-to-drink products targeting Gen Z, even as younger generations drink less overall. This shift threatens to undercut...

ias.org.uk

The EASL–Lancet Liver Commission has published a major new report, that calls for much more action on tackling rising liver disease in Europe, including: - Restricting digital alcohol marketing - Health warnings on alcohol - Aligning alcohol taxes... www.theguardian.com/society/2026...

Raise tax on alcohol and junk food to cut deaths from liver disease, experts say

Report calls for tough action to combat ‘escalating and unsustainable burden’ of liver-related problems in Europe

theguardian.com

Revisiting some of my favourite pricing data that the ONS quietly publish each month - here's how the price of a bottle of wine has changed over the last 16 years after adjusting for inflation 📊 Big falls for sparkling and rose wine in particular.

Bild

Was surprised to see reports today of rising binge drinking among young adults. But the comparison is current 23 year-olds with themselves when they were 17, not with any previous generation. So we've no idea if binge drinking *in 23 year-olds* is rising or not. www.theguardian.com/society/2026...

Binge drinking rises sharply among gen Z in their early 20s

Research challenges idea of ‘generation sensible’ as alcohol and drug use increase after teenage years

theguardian.com

Many Black-led initiatives in the UK that support the careers of Black researchers provide mentoring, safe spaces, networks and advocacy. But they're often underfunded. That's why we’re launching a new funding programme in partnership with Do it Now Now to help strengthen these initiatives. [1/3]

Faith Uwadiae, Ecosystems Manager at Wellcome, says: "We're supporting Black-led initiatives that expand opportunities for Black researchers in an intentional and thoughtful way."