Mike Headley (He/Him)

@mikeheadley.bsky.social

Dayjob: Marketing for Insurance. It's fine. Otherwise: I write books. I design games. I play TTRPGs. I talk about cats. Bi. He/him.

Okay. Friends. I've seen a few posts floating around basically saying "We're this close to hitting this funding milestone it would mean a lot if you supported it" and a few people saying "yo this book rocks" and. Let me put on my marketing hat a minute for a brief thread. 1/12

Did I think it was a good idea - because my hands were full - to put my case that holds my ear buds in my mouth only to then almost choke on them and spit it out and scatter my earbuds across the floor? No. Clearly thinking was involved here. But in hindsight, that was a terrible idea.

During the Create Your Own Novel panel at SDCC this year, the best proposal I have ever heard from another panelist was made, specifically: writers should have walk-on music like wrestlers when we come out for panels.

Marketing hat for a second: Friends, did you just launch a campaign for something. I am begging and pleading with you, don't just do a post "And the funding is live! Boosts are appreciated!" That framing is the framing you care about. It's not for prospects. Like, what am I supposed to boost?

So this is completely tangential from the typical writing stuff I talk about but for Magic: the Gathering I joke that if you look at the spoiler of a new mythic rare or rare, just look for it to say "draw a card" or "make a treasure" AND SO FAR THAT IS WORKING ALMOST EVERY TIME.

Okay, stacksocial finally let me sign in and get my license and Microsoft recognized it and allowed me to authorize the new installation and now I've got Office 2021 working on my desktop. Real fun that Microsoft might just unilaterally disable it in a few months as they did with Office 2019!

End of support for Office 2021 | Microsoft Support

Support for Office 2021 will end on October 13, 2026. All of your Office 20121 apps will continue to function, but you could be exposed to security risks. Upgrade to Microsoft 365.

support.microsoft.com

Everything I hear about long development cycles -- this is armchair hearing no industry knowledge - is like "This game was in development for 8 years. We explored, boss finally settled on something, it didn't work, so we scratched almost everything and had to crunch for 2 years to release."

Robin-Yann Storm@rystorm.com · 3w ago

I keep seeing arguments for games being expensive due to hyper realistic expectations for art, or simply lots of art. What I don’t see is the actual most costly reason: Indecision Iteration is good, but the yearly rebuilding of entire characters, storylines, and levels, is the most expensive thing

With Google search going to shit, I propose we break Google's monopoly on the verbiage of search. I have been using Duck Duck Go because while they have AI settings you can very clearly and easily turn them all off. So instead of Googling something? I duck it.

I deal with phishing at dayjob and there's a Big Fucking Issue we have to confront and diminish, which is shame. Shame that they were duped. Shame that they failed a test. Shame that they gave their info over to a scammer. That shame is dangerous not only to the employee but the whole company.

K.A. Doore@kadoore.com · 3w ago

I guarantee that everyone has read something generated by AI without clocking it at this point. Blaming a small press for being transparent about being fooled is wild.