New: Researchers have quantified how easy AI search is to manipulate. Just 13 words buried in a random Reddit comment can poison AI search results. They suggest this is not easy to stop: "The way you can attack these systems is so much dumber than you think it is" www.404media.co/it-is-trivia...

It Is Trivially Easy to Use Reddit to Manipulate AI Search, Research Suggests

"We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently."

404media.co

Search is an SEO game played at inference time, with a few links skimmed under token pressure, and it is a poor substitute for something that should be deeply woven into the model’s understanding of the world.

Paul Kinlan@paul.kinlan.me · 2mo ago

What is in the models is a reflection of the web that was and not the web that is. I think this is a huge challenge for the ecosystem and something we can solve with tools until the models cut-off date is today and not 6 months ago aifoc.us/please-mind-...

I eventually tapped out of the overhead bin wars and can both arrive and board late.

William B. Fuckley@opinionhaver.bsky.social · 4mo ago

If we’re doing nuclear airport takes: if you’re going there for less than six months, you’re not going to be doing anything requiring specialized equipment, and you’re not going to an extremely austere or remote place, which is >90% of most people’s travel, checking baggage is a skill issue.

@cabel.panic.com the new stadium is a big ol ad for Corn Pass Anne!

Last week I learned my vet clinic might be owned by a predatory VC firm. This week I guess we're doing bowling alleys.

M. Nolan Gray 🥑@mnolangray.bsky.social · 4mo ago

An underrated addendum to the Bowling Alone story is that North America's largest bowling operator (Bowlero) is a publicly traded company whose business model involves buying mom and pop alleys, shutting down the leagues, and trying to attract casual, higher paying, one-off players.

So I’m ready to say the reverse sear technique for steaks is bunko. Sear and then bring up to temp is the way. Throwing out all my Food Lab books.

NEW research: sparktoro.com/blog/new-res... If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐

I have a theory that those of us who were raised on IRC or AIM are absolutely insufferable in Slack to those who were not, because instead of writing a three-paragraph thing, we'll break that up into 15 comments.

A lot of the better SEO conversations seem to be happening in French.

Google is taking legal action against SerpApi’s scraping blog.google/technology/s...

Why we’re taking legal action against SerpApi’s unlawful scraping

We filed a suit today against the scraping company SerpApi.

blog.google

This has gotta be illegal

@golikehellmachine.com eyyyyy

Holiday week vibe

This company just got bought by Adobe for 1.9billion - never stop dreaming

Wikipedia is seeing a significant decline in human traffic because more people are getting the information that’s on Wikipedia via generative AI chatbots that were trained on its articles and search engines that summarize them without actually clicking to the site www.404media.co/wikipedia-sa...

Wikipedia Says AI Is Causing a Dangerous Decline in Human Visitors

“With fewer visits to Wikipedia, fewer volunteers may grow and enrich the content, and fewer individual donors may support this work.”

404media.co

@kanejamison.com

isportlandburning.com - the PulsePoint fire map embed is sending me

@markwilliamscook.com Do you happen to know if your Thursday presentation will have a replay available?

Burgerville

Shiv Ramdas Mens Rice Activist@nameshiv.bsky.social · last yr.

what's a traditional food of your people/culture that everyone else seems to love that you absolutely cannot stand? for me it is vada pav. Vada is incredible, pav is fantastic, in combination they cancel each other out and become a black hole of anti-taste

@rustybrick.com Have you reported on any broken snippet issues in Google? Seeing lots of weird results and ignoring of META description tags, etc.

If you didn't like content written for SEO, boy are you gonna hate content written for AI.

Someday I’ll get what I really want for Father’s Day: my family showing me all the class action lawsuit checks they’ve been saving up.

Just gave a client the middle finger emoji in Slack instead of the point up - things are going great!

I tested out Google's new AI mode and wrote about the uncertain future it suggests for the web www.platformer.news/google-ai-mo...

Links still matter to Google (no matter what they say), and so it's no wonder there's lots of companies selling links. But I'm amazed at how many really bad linkbuilding still goes on...and how many people charge for complete garbage. www.michaelcottam.com/laughably-ba...

12 Laughably Bad Linkbuilding Schemes - Michael Cottam

We've all had a dumb idea or two in our life, right? Today, I'm going to cover a number of common link building schemes that are either worthless, or

michaelcottam.com

looking back, AOL had it right. 30 hours of internet per month was the right amount.

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants 🆓 Free Verification 💸 No Pay-to-Rank 🎯 Highly Specialized Categories 🤝 Community-powered endorsements 👥 People-Powered Profiles 🔗 Followed link(!) Let me know what you think! zyppy.com/marketing/an...

Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting

The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...

zyppy.com

The BA site always kills me. Oh ok, I'll just chill here and wait?

Was a mandatory deal for whoever came over today

Holly Anderson 🍇@hollyanderson.bsky.social · 2y ago

I am one of those unfortunate souls to whom peas will always taste like dirt but we do our best to secure our good fortune

Yorkies