Interesting and realistic interview with the CEO of Reach, who no longer wants reach, and now wants paid subscription revenue, as Google traffic is just in freefall due to AI. Problem is trying to get people to pay premium prices for outlets that were trashed in the 2010s rush for cheap clicks.
Reach is “moving away from volume” in its editorial output to focus on original content as results for the first half of 2026 showed traffic and revenue down Reach has set its “near-term focus” on digital subscriptions, “quality video” and AI licensing deals pressgazette.co.uk/news/reach-m...