Excited to see our new paper on the negative relationship between saturation of moral language and content engagement on social media out today in Nature Human Behavior: www.nature.com/articles/s41...
Saturation of moral language predicts lower content engagement on social media - Nature Human Behaviour
Across more than 1.6 million posts on Twitter, Reddit and 8chan, Candia et al. find that moral language is associated with higher engagement up to a measurable sweet spot. Beyond it, moral saturation ...
nature.com