I think one reason Mamdani is using non-traditional media is because traditional media isn't covering substantive government stories The two reporters on this topic cover the Mamdani administration but mostly from the perspective of conflicts. Too much theater, not enough substance.
"Mr. Mamdani is a master of new media... But as mayor, he has also been able to use taxpayer funds to create a sprawling network of hundreds of friendly influencers to boost his priorities, provide positive depictions of his administration and enhance his popularity."