Pete Marcus
@petemarcus.bsky.social
💻Founder at Delphi, a strategic communications consultancy in tech 🤓MSc at the Oxford Internet Institute 2022-24 🥰Tech comms, strategy, culture
Private data and membership-based communities are the platform’s most requested feature and could unlock far more use cases Bluesky plans to start monetising this year through affiliate-style payments, not ads or crypto Its 50-person team now supports 45m users
Bluesky’s new CEO wants to grow it all
Bluesky is many different things in a trenchcoat.
theverge.com
Does telling LinkedIn you're declining an invitation to connect because you "don't know the person" actually do anything? I've been clicking that for years & nothing's changed. Now they might need to add a new option: "because this person has an AI-generated photo that makes me think they're a bot".
A useful reminder from Benedict Evans on the messy, non-technical reality of deploying AI: "Gareth is your user."
WSJ sums up a busy 10 days in AI (which weren't very helpful to Meta's pro-AI push)
The first official data on the effectiveness of Australia's social media ban is out. Nothing unexpected, but it's worth reading. www.esafety.gov.au/research/soc...
In 2013, I ‘leaked’ George Osborne’s budget and nearly got fired for it. A few years later, Osborne was appointed as the paper’s editor, another blow to its credibility. I’ve written the sad/mad inside story of the fall of the Evening Standard - enjoy! www.the-londoner.co.uk/falling-stan...
Falling Standards: How Evgeny Lebedev saved - then sank - London’s newspaper
‘Everyone was being run ragged by his absolutely ludicrous requests and tantrums’
the-londoner.co.uk
Liz Kendall on what the British government’s role in the era of AI is for SovereignAI’s initial Substack. DSIT ended up in a really good place by the end of the Starmer era IMV: it shed some of its Kyle era “intellectual property intellectual schmoperty” boosterism while retaining strong MoSes:
24 Months
Liz Kendall MP, Secretary of State for Science, Innovation and Technology
uksovereignai.substack.com
NEW: England's victory against Mexico attracted a peak *live* audience of 9.1 million on BBC One and BBC iPlayer, with an average audience of 7.8 million as viewers. Impressive stuff for a 2am kick off..!
Saturday's World Cup quarter-final makes me remember the opening to Bill Bryson's Notes From A Small Island...
In other words, the best time to invest in marketing was 20 years ago; the second-best time is today. www.mediapost.com/publications...
In Case You Haven't Seen It, Here's The Slide Getting Traction At Cannes
"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.
mediapost.com
I’m obsessed with this, back in 2015 a junior person could reliably get a story in front of a genuinely mass audience very quickly. (Brexit negotiations were massively shaped by the existence of linear Twitter, in a very bad way.) Now audiences might just encounter it as “news” a month later.
Tough times for cine hipsters. First Scorsese uses AI for storyboarding, now A24 takes DeepMind investment. variety.com/2026/film/ne...
Google Invests $75 Million in A24 to Develop AI-Powered Filmmaking Tools
A24 and Google have struck an AI research partnership that will see the independent studio work to develop new AI-powered technologies for filmmakers.
variety.com
Andy Burnham will also be the first person of a protected characteristic (Cambridge alumnus) to serve as Prime Minister since Stanley Baldwin.
What Keir Starmer's resignation taught me about b2b sales
Some new stats on AI usage in the UK (via @deloittedigi.bsky.social). 1 in 10 people use AI daily and 63% have used it at least once, a big jump on last year.
The FIFA pre-match aesthetics are very Trump-coded. Giant flags. A gold map of the world. All very subtle.
I wrote with my colleague Henry Tricks on the Fable/Mythos cut-off. www.economist.com/business/202...
Donald Trump’s blocking of Anthropic is capricious and chaotic
America’s closest allies are shellshocked
economist.com
"I’m certain AI will do 80% of the economically valuable work humans do today, for 80% of all jobs, faster than most believe. The question isn’t whether mass underemployment arrives by the next decade, but whether we have a coherent policy framework ready when it does." www.ft.com/content/b277...
We will need a new tax code for the wealth AI creates
The question isn’t whether mass underemployment arrives but whether we have a policy framework ready when it does
ft.com
Starmer announces an under-16 social media ban and says it'll come into force "early next year, probably spring". My guess now is that Musk pulls X out of the UK.
Russia is openly waging a form of hybrid warfare against us and this is part of it.
Sam Freedman@samfr.bsky.social · 2mo agoWe need leaders who can spell out what's happening clearly and with force.
