Sarah Murphy Madia

@sarahmurphymadia.bsky.social

Currently thinking about how money and information intersect in social media @whattofix.tech. Reflecting on knowledge, truths and how best to get there since oh my gosh probably 2003. 📍Brussels

Billions of people scroll every day. But what’s actually going viral on social media? 🤷‍♀️ We asked the platforms for one simple thing: their most-viewed posts. They all said no 🙃 Help us demand transparency now: mzl.la/3M8Eh9L @algorithmwatch.org @scg-uzh.bsky.social @lessurligneurs.bsky.social

Demand the Data: What’s Really Going Viral? | Mozilla Foundation

Social media platforms aren’t sharing what goes viral on their sites. Tell YouTube, Meta, TikTok, LinkedIn, and X to disclose their most-viewed content. Sign now.

mzl.la

"Ms Murphy Madia’s intervention pushed the debate into the transparency of monetised content." Nice write-up of WTF Policy Lead @sarahmurphymadia.bsky.social's intervention at the European Parliament's @euds.europarl.europa.eu. Monetization CAN be a boon to info integrity. But not w/o big fixes.

Social media money machines kill online integrity. What can Europe do? - EU Perspectives

MEPs debate how EU rules can bring transparency to social media monetisation plans, warning of hidden influence behind online payouts.

euperspectives.eu

Such a delight to join this morning’s #MFRR summit in Brussels. It’s always cool, if sobering, to help show how social media #monetization has such an outsized impact on everything from media viability to our entire state of information integrity. Let’s get transparency already.

European Federation of Journalists (EFJ)@europeanjournalists.org · 10mo ago

#MFRR is in Brussels for its annual Summit! Looking forward to inspiring discussions on the urgent challenges facing media freedom in Europe. First panel: How to ensure economic viability in the #media sector moderated by @renateschroeder.bsky.social.

Happy to be back at the European Parliament’s @euds.europarl.europa.eu next Mon where we’ll talk about, among other things, how social media monetization systems currently UNDERMINE public-interest media, but also abt how such systems could reinforce media viability, even under current regulation.

European Democracy Shield Special Committee@euds.europarl.europa.eu · 10mo ago

🗓️Mon 13 Oct in @euds.europarl.europa.eu 🕒 15:15 - 18:30 – Debates 🛡️🌐 Online ads, media resilience & countering foreign interference w/ @sarahmurphymadia.bsky.social of "What to fix" 🇲🇩 🗳️Lessons from the recent Moldovan 🇲🇩 elections 🗳️w/ Stanislav Secrieru @davidcolon.bsky.social Valeriu Pașa 🧶1/2

Google’s Ad Transparency tool no longer shows political online advertisements that ran on its platforms, in the past or present, from any countries in the European Union, making seven years of data from 27 different countries inaccessible. 🔗 www.404media.co/google-ad-tr...

Google Just Removed Seven Years of Political Advertising History from 27 Countries

Ahead of the European Union's Regulation on Transparency and Targeting of Political Advertising, Google's Ad Transparency Center no longer shows political ads from any countries in the EU.

404media.co

Money + politics = messy. Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services. Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.

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💥 Super excited to bring the world's first Social Media Monetization Archive prototype into the world! If you ever wondered #WhoMakesMoneyFromFacebook, this is your chance at a sneak peak 👉 www.monetization.wtf

WHAT TO FIX@whattofix.tech · 11mo ago

👀 Wondering whether an account is monetized? Or who makes money in your language? ➡️ Head to www.monetization.wtf to start exploring. If you publish anything, make sure to cite the WHAT TO FIX Meta Monetization Archive, and let us know about it so we can amplify your findings.

Could #Facebook have been channeling money to a Mexican drug cartel? The El Makabelico Facebook page (825k+) was registered to get royalties from FB until the introduction of #OFAC #sanctions on the rapper on 6Aug for sending royalties to Cartel del Noreste 👉 home.treasury.gov/news/press-r...

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CBS Evening News@cbseveningnews.bsky.social · 12mo ago

Trump administration sanctions popular hip hop artist "El Makabelico" over alleged ties to Mexican drug cartel

In Brussels 🇧🇪 today for the European Parliament's hearing on Generative AI and Democracy. I talked about 3 key changes: ♦️ rise of social media monetization ♦️ proliferation of inauthentic automation ♦️ redefinition of platforms' advertising models 🎬 multimedia.europarl.europa.eu/en/webstream...

Special committee on the European Democracy Shield Ordinary meeting - Multimedia Centre

The multimedia platform of the European Parliament is the official public available repository of the media production of the Secretariat of the European Parliament, managed by the Directorate-General...

multimedia.europarl.europa.eu

Sarah Murphy Madia@sarahmurphymadia.bsky.social · last yr.

Happening NOW: @riovictoire.bsky.social speaking at the European Parliament’s Special Committee on the Democracy Shield. Livestream: multimedia.europarl.europa.eu/en/webstream...

Starting in 20 min! Watch my colleague @riovictoire.bsky.social testify at a European Parliament #EUDS public hearing on generative AI and democracy.

WHAT TO FIX@whattofix.tech · last yr.

⏰ TODAY AT 10am CET: WTF Executive Director @riovictoire.bsky.social will participate in a public hearing at the European Parliament’s Special Committee on European Democracy Shield (#EUDS). Tune in here: multimedia.europarl.europa.eu/en/webstream...

Coming up in 45 min: @riovictoire.bsky.social joins @aa.disinfo.eu to discuss our @whattofix.tech report on how Meta seemingly monetized multiple EU-sanctioned entities through its revenue redistribution programs.

EU DisinfoLab@disinfo.eu · last yr.

Who profited – and how – when Meta kept revenue-sharing deals with sanctioned entities like RT & Sputnik? Our webinar on 3 July with @riovictoire.bsky.social, @whattofix.tech, will unpack the findings and what they mean for platform accountability. Join us! 👇 🔗 us06web.zoom.us/webinar/regi...

Huge John Oliver fan, and this episode was pretty solid for the most part. He makes the connection between revenue redistribution and the explosion of AI slop and automation. But his conclusion: He throws his in the air and declares epistemic fatalism in the face of AI slop onslaught. WHAT?! Nooo

Last Week Tonight with John Oliver@lastweektonight.com · last yr.

This week’s main story is about fake cats, fake men turning into fake vegetables, fake stories about real politicians, and how they’re all making the internet an increasingly confusing place. For more on who’s profiting off this bizarre new content, and who it’s harming, watch our piece on AI slop.

So excited this report has made it out the door. There’s basically no scrutiny into or transparency around the huge revenue redistribution programs run by social platforms. There’s so much talk abt labeling for paid influencers, etc. That’s all well and good. But what abt PLATFORM monetization??

WHAT TO FIX@whattofix.tech · last yr.

[🚨 Exclusive] Our latest investigation finds that Meta Platforms Ireland Ltd. may have violated EU sanctions and channeled money to RT, Sputnik and other EU-sanctioned entities. You read that right: Facebook *pays* some content publishers. Read full report → www.whattofix.tech/publications... /🧵

It’s true! Info integrity is in peril. And at this rate, here in the EU, we risk regulating yesterday’s problem. The information landscape — including emerging automation tools & services — has drastically changed over the past few years. To protect and bolster info integrity, reg must catch up.

European Partnership for Democracy@epd.eu · last yr.

When it comes to #tech, ‘’we tend to regulate for yesterday’’, says @sarahmurphymadia.bsky.social from @whattofix.tech. 💬 To keep or democracies safe, the European Democracy Shield should tackle: 💰 Social media monetisation 👤 Inauthentic automation 🌐 Massive diversification of software