A family member was working at AVID back in the day, doing well. At a big company-wide meeting the execs announced “95% of television & movies are edited on Avid!” and during the cheers, their boss quietly said “that means one good competitor cuts our sales in half.” They left the next week.
I always feel crazy pointing this out, but it's such an important point: having 85% market share isn't actually a good thing, especially when you're buying more of your own product than that 85% of the market is