What people search for, eat, and wear maps the rural-urban split almost as cleanly as the ballot does.
The Grocery Cart Divide: How Rural and Urban America Sort Themselves
We hear constantly that rural and urban America have grown apart. The 2024 presidential map made the point in the usual way, a sea of red countryside around dense blue cities, with roughly 90% of counties shifting toward Donald Trump. That divide is real, and it is well documented. What gets less attention is how far down into daily life it reaches.
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