Ben Steele

@steeletype.bsky.social

SEO 🔎 writing 🖊 video games 🎮

Me, posting on LinkedIn about how I think it's weird that OpenAI is announcing "erotica" amidst ongoing child safety concerns, and it seems like grooming. LinkedIn people: Uh wow jumping to conclusions much? Sure, an AI bot COULD chat up an 8 year old, but isn't that the parents' fault?

"Sorry, we can't make this technology that sucks and nobody wants and that uses enough power to blow up the moon unless we *also* steal people's shit to throw into our content woodchipper in order to produce mediocre digital particleboard out of the cumulative artbarf." futurism.com/the-byte/ope...

OpenAI Pleads That It Can’t Make Money Without Using Copyrighted Materials for Free

OpenAI is begging Parliament to allow it to use copyrighted works because it's "impossible" for the company to make money without them.

futurism.com

Listen, I know "toxic" is a little dramatic but it can also be apt. I used to link build. It's big business for a reason, and the financial incentive still generates bad practices. I've been part of great campaigns, and I've also seen all sorts of justifications for bad links.

Bad & Toxic Backlinks You Should Avoid

Avoid bad and toxic links with this comprehensive guide on effective link building strategies. Don't risk your website's reputation with unreliable tactics.

searchenginejournal.com

I went pretty in-depth on YouTube's algorithm. Imo it's a really good idea for SEOs to understand it even if you're not focused on video. It's a look at what a Google property does when it has complete control over the platform. P.S. Tags don't matter.

YouTube SEO: How To Rank Higher On YouTube

Learn how to optimize your videos for better ranking on YouTube. Drive brand awareness, engage your audience, and unlock new revenue streams with an effective video strategy.

searchenginejournal.com

What the heck where are all these followers coming from! Hi friends, I haven't been posting much because I'm head down at work prepping for the holidays but I'll post something cool soon (depending on your definition)

SEO PRO TIP Be consistent with signals. Just saw this article by @mattgsouthern.bsky.social I've always said in my audit work "be consistent across signals". Here, a Google rep says it about canonicalization. Reinforces what @johnmu.com has always been advocating.

Google Uses About 40 Signals To Determine Canonical URLs

Google reveals it uses about 40 different signals to choose canonical URLs when dealing with duplicate web content.

searchenginejournal.com

In the spirit of Thanksgiving I will make one (1) positive comment about LLMs: They've made it very easy to identify overused language and clichés. They build sentences with statistical probability. So if it "sounds like AI" that probably means it's overused.

I used to cook turkey with Delia Smith's method but last year I tried Padma Lakshmi's buttermilk brine recipe and it's so darn good. So I've developed a weird process somewhere between the two because I just can't give up Delia's stuffing.

However this turns out, it's going to be wild. There are two concurrent cases against Google that could end up forcing it to give up significant assets and advantages. I'd be a little more sympathetic to its arguments if it hadn't spent the last year ramping up AI theft and siphoning traffic.

DOJ Says Google Controls 91% Of Ad Market; Google Says 10%

The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market.

searchenginejournal.com

People often ask me how to know for sure if an image was created by artificial intelligence. So I marked in the attached photo (in the red circles) some clues that make me suspect that it's a fabricated photo, although it's not possible to say with absolute certainty in this case.

Bild