markwilliamscook.substack.com/p/how-catstx...

How cats.txt showed llms.txt evidence is GEO astrology

How the joke web standard cats.txt took the fancy of some SEOs and became cited at the same evidential level as llms.txt for optimising websites for search and AI discovery.

markwilliamscook.substack.com

Today, I officially became a British citizen. 🇬🇧 www.linkedin.com/pulse/today-...

Today, I officially became a British citizen.

Having moved to the UK back in 2009 for my secondary education, aged only 14 with two suitcases and only one family friend whom I hadn’t seen in years, nor was that close to at the time, it felt so in...

linkedin.com

Another great article from @bngsrc.bsky.social 👏

Search Engine Journal@sejournal.bsky.social · 2w ago

GA4 can collect the data, but it can not decide what matters. Build the measurement framework before the implementation starts.

Why Calling Yourself the Best Could Be Helping Your Competitors Win in AI Search - via @lilyray.nyc #seo

Why Calling Yourself the 'Best' Could Be Helping Your Competitors Win in AI Search

Google appears to have decoupled what it cites from who it recommends. For many brands, ranking yourself #1 could be a vote for your rivals.

lilyraynyc.substack.com

One week until the @searchnstuff.co.uk x #TakeItOffline Open Mic at the Small Beer Brew Co. 🎙️ Use code SNS50 or TIO50 for 50% off. 💚 @yagmursimsek.bsky.social @dergal.bsky.social www.eventbrite.co.uk/e/open-mic-n...

Open Mic Night Presented by Take It Offline x Search 'n Stuff

Join Search 'n Stuff x Take It Offline for an evening that's a little different from the usual industry meetup.

eventbrite.co.uk

Some photo highlights from @searchnstuff.co.uk London last week. Thank you @yagmursimsek.bsky.social for having me. I loved being part of the SnS team! 💜

The Audience Club & @searchnstuff.co.uk VIP Dinner were fantastic. Great discussions on News SEO, AI & what’s next (GEO, AEO, LLMO) and the role of brand, PR & UX. Thank you, @clarasoteras.com & @yagmursimsek.bsky.social for having me!

Thank you, @dergal.bsky.social for creating a Take It Offline profile for me: www.takeitoffline.co.uk/speakers/yor...

Yordan Dimitrov

Yordan Dimitrov is an SEO professional, speaker, and active contributor to the global search marketing community. As Senior SEO Manager at Reflect Digital, he helps brands navigate the evolving inters...

takeitoffline.co.uk

June 2026 spam update - Released the June 2026 spam update , which applies globally and to all languages. The rollout may take a few days to complete. (source) #seo

I’ll be at @searchnstuff.co.uk this Friday at Emirates Stadium ⚽ Looking forward to a great day of SEO, AI, PPC, content, and search conversations. If you’re going too, let’s connect ☕ searchnstuff.co.uk/search-n-stu...

🚨🚨🚨 Only 20 tickets left for @searchnstuff.co.uk London! searchnstuff.co.uk/search-n-stu... Get 35% off using code SNS35 💜

Search ’n Stuff London Conference 2026 | SEO, AI, and Performance Marketing

Join Search ’n Stuff London 2026 at Emirates Stadium on 26 June — a must-attend AI, Geo, SEO, performance marketing conference for teams driving real growth. Final tickets available.

searchnstuff.co.uk

Congratulations @bngsrc.bsky.social for being featured on Google Search News! I’m so proud of you! 🤩 youtu.be/sq55KB5icQ4?...

Google Search Gen AI Reports, Search Profiles & more (Q2 ‘26)

YouTube video by Google Search Central

youtu.be

Bengü Sarıca Dinçer@bngsrc.bsky.social · 4mo ago

My newest article for @sejournal.bsky.social dropped ✨ Data is messy. But somehow… we’re all expected to sound 100% certain all the time? Hard pass. So, this time I wrote about how to communicate uncertainty without losing credibility. 🥳 www.searchenginejournal.com/reporting-un...

CMA: Google Must Share How Search Results Are Ranked & Data Portability www.seroundtable.com/cma-google-s... via @rustybrick.com

CMA Tells Google To Share How Search Results Are Ranked & Data Portability

The Competition and Markets Authority in the UK has told Google it must be transparent on how it ranks search results in Google and it must enable users to port its data to other third-party search se...

seroundtable.com

I loved being part of @iva-jovanovic.com's first edition of the Belgrade SEO Conference! The second edition is only a couple of months away and it's promising to be even more special! belgradeseoconference.com You can get 30% off with the code SEOFRIENDS30 💙

Iva@iva-jovanovic.com · 5mo ago

Belgrade SEO Conference is back for another edition! Mark your calendars and keep September 18, 2026 free! I’m really excited to see the SEO community come together again to share, learn, and connect! belgradeseoconference.com #SEOevent #SEOconference #SEOcommunity

TOMORROW LIVE! We’ve got ⭐️ Yagmur Simsek (@yagmursimsek.bsky.social) and ⭐️ Jono Alderson (@jono.id) for SEO Office Hours, alongside Yordan Dimitrov (@yordan-dimitrov.com) and Michael Chidzey, this Friday at 9:30 am (BST). To join live, sign up on our website. Everyone’s welcome ❤️

Hello 👋 I'm one of the volunteers for @searchnstuff.co.uk this year, and as part of that, I can get you a further discount, so please reach out to me if you want to join us at the Emirates Stadium on the 26th of June 2026. I can DM you a code! 💜

@markwilliamscook.com explaining SEO decision-making in the rain, with thunder in the background, feels more like an official warning from the search gods. See him at Search ’n Stuff London. Use CANDOUR30 for 30% off ⚡ searchnstuff.co.uk/search-n-stu...

We've got an excellent opportunity for a VP of Paid Media role at Reflect. Find out more: careers.reflectdigital.co.uk/jobs/7844570...

VP of Paid Media - strategy - Reflect Digital

We're Hiring: VP of Paid Media - Strategy . HYBRID: At least 2 days a week in our office in Maidstone, Kent Are you ready to redefine search? Reflect Digital, the award-winning agency blending ...

careers.reflectdigital.co.uk

Thank you, @clarasoteras.com for inviting me to join The Audience Club panel. I cannot wait to see everyone there and am grateful to be part of the brilliant speaker line up! Find out more: clarasoteras.com/en/blog/the-...

A fantastic opportunity to be part of brightonSEO for free, thank you to the team for continuously offering free tickets and making the event accessible! 💙 @brightonseo.com

brightonSEO@brightonseo.com · 2mo ago

The ticket ballot is OPEN 🚨 You have 48 hours to get your name in the draw for a free #brightonSEO October UK ticket. Fill out the form here: docs.google.com/forms/d/e/1F... GO, GO, GO!

Yordan Dimitrov (@yordan-dimitrov.com) believes that visitors arriving from AI search are higher intent because they've already done their research and come to your site ready to convert, not just to browse. maj.to/4sHKuJM

Yordan Dimitrov (@yordan-dimitrov.com) believes that SEO has shifted dramatically toward AI-driven answers and zero-click results, meaning that success now requires stepping into your customer's journey and actively testing whether your brand appears there. maj.to/4sHKuJM

According to theapplehub, Apple is considering a deeper integration of AI services like ChatGPT in iOS 27. More AI baked into the OS means more queries getting answered before they ever reach a search engine and greater importance on being cited in LLMs. Source: www.instagram.com/p/DY5yjK-jDUf/

Being the person who gets things done is great. Until your reward becomes… more things to get done. 🤡 I wrote about why high-performing marketers get trapped in tactical work, and how to move from fixing everything to shaping what actually matters. www.searchenginejournal.com/why-high-per...

Why High-Performing Marketers Get Trapped In Tactical Work (And How To Escape)

Execution gets marketers hired, strategic thinking gets them heard. Here’s how you can move from task completion to strategic influence.

searchenginejournal.com

Lots of @alsoasked.com improvements shipped 🚢

AlsoAsked@alsoasked.com · 2mo ago

May 2026 Service Update: 1. Exports for everyone 2. Massive speed and stability upgrade 3. Copy-pasteable graphs 4. Meet IntentGaps: see what your content is missing 5. New insights and guides to level up your use of AlsoAsked 6. Upgrade path bug fix Full notes: mailchi.mp/alsoasked/se...

Over-reliance on analytics has distanced brands from users, making human understanding the key advantage in a signal-loss era. via @SequinsNsearch

The #SummerOfSEO 2026 is just around the corner. Receive actionable SEO advice for e-commerce stores directly to your inbox for 10 days from multiple industry experts straight into your inbox: summerofseo.co Thank you @freddiechatt.bsky.social for inviting me to contribute.

May 2026 core update - Released the May 2026 core update . The rollout may take up to 2 weeks to complete. (source) #seo

🚨 Google just announced what it calls the biggest upgrade to the Search box in more than 25 years 👇 A new AI-powered Search box is designed to go beyond keywords and autocomplete. Read announcement: blog.google/products-and...

🚨 Google has published its official guidance on optimizing for generative AI experiences in Search, including AI Overviews and AI Mode 👇 Going through: * How SEO is still relevant for generative AI search * Mythbusting generative AI search More! Read: developers.google.com/search/docs/...