jess rauchberg

@jessrauchberg.bsky.social

Assoc. editor, CREATOR & INFLUENCER STUDIES Writing PLATFORM HYGIENE (Duke UP) Repped by Aevitas Creative Management Hot takes are my own! www.jessrauchberg.com

I think Sarah Banet-Weiser's "popular feminism/popular misogyny" framework captures this most accurately: since 2014 or so there's been amplification of BOTH popular progressive & popular reactionary movements. Less an index of political change than what media makes possible/legible/profitable.

Astra Taylor@astra.bsky.social · 3d ago

a pretty heated debate over "woke 1.0" is taking place on X (and maybe here?). no one asked, but I’m officially registering my dislike of the phrase. i hope it has its moment and fades for the following reasons. ultimately, i think its just going to muddle otherwise important conversations…🧵

The entire Hot Take economy is people who would have passed their lives in comfortable near-anonymity as columnists for a regional newspaper or some third-rate national magazine in the past, but now those jobs do not exist so they cook their brains to generate a middle-class income on Substack.

mtsw@mtsw.bsky.social · 4d ago

tempted to come up with some elaborate theory about sunscreen denialism, but I genuinely think it's mostly a case of the increasing salience being stupid has in our political divide

New article ⬇️⬇️⬇️ Leer, K., McCarroll, A. Cozy gaming: investigating how gamers use TikTok for digital resistance. In: Creator and Influencer Studies. 1, 3 (2026). doi.org/10.1007/s445...

Cozy gaming: investigating how gamers use TikTok for digital resistance - Creator and Influencer Studies

Cozy games are a genre marked by elements designed to evoke feelings of safety, abundance, and softness. The rising popularity of this genre is often misattributed to increased desires for escapism and avoidance of the real world. However, TikTok cozy gaming influencers reimagine gameplay as a vehicle for community care, identity expression, and digital resistance in the face of systemic oppression on digital platforms. This study examines how TikTok’s algorithmic governance affords unique avenues of self-expression and collective mobilization for women of color gamers, particularly how they negotiate the tensions between coziness as self-care and its commodification. We employed a mixed-methods approach, content analysis with a semi-structured interview of a prominent cozy gaming content creator. After a systematic search for cozy videos on TikTok, we were left with a final sample of 52 TikTok posts. Videos were coded for aesthetic and production elements, identity markers, and activity affordances related to emotional well-being and digital connection. The interview data provided qualitative contextual insights into the motivations, experiences, and community practices of creators. Our content analysis developed three primary themes: identity and representation in the cozy gaming community, cozy gaming as a therapeutic practice, and the commodification of coziness. Explicit references to race (17%, N = 9) and gender (35%, N = 19) appeared less frequently but were discussed more directly and in greater detail in the interview. Findings from this study suggest that women of color utilize cozy gaming to foster online communities, while also managing tensions between authenticity, community, and digital labor.

doi.org

CFP!! Society for the Study of Affect's MAKE conference in Vancouver: October 23-25, 2026. Consider submitting your proposals to any one of 26 streams. But I am particularly partial to number 8...we are looking for some very dirty submissions! Send it to us by May 29! Links to follow:

Screen shot of a PDF for a call for papers for a stream called "Dirt/y Affects: Against Clean Living" Screen shot of a PDF for a call for papers for a stream called "Dirt/y Affects: Against Clean Living"

For the reviewer 2s of the world: if you want to be jerks, you do you. But ways people in a smalle, niche field can figure out it’s you: 1. You only recommend your own work as things to improve the quality of the submission. (Continued)