Apple is a company that tightly controlled its design, manufacturing, marketing, advertising, and UX. During its weakest time as a company, it started licensing it's hardware and software IP to others, greatly diluting it's brand while failing to gain marketshare. Not sure why I thought of this...
Disney said on Wednesday that it had reached a global deal with TikTok to allow fan-created short-form videos based on its characters and franchises to appear inside the Disney+ streaming service. The tightly vetted videos will appear in Verts, a Disney+ vertical video feed.