Petteri Uusitalo

@ptjtsubasa.bsky.social

🇫🇮 Tech journalist at @petteriuusitalo.bsky.social. Manga podcaster at @mangakartta.bsky.social. Movie distributor at @tabicine.bsky.social.

At the Ghost in the Shell panel. Not even the screenwriter and producer have seen Shirow in the flesh. Shirow communicates only by photographing hand written notes and sending jpegs to his editor, who relays info to the staff.

I think in more normie spaces though it was a combination of the weird japan trend bringing stuff like hentai to the forefront (often as something of a punchline) and the deep-seated perception of animation as a children’s medium where anime often did not fit aesthetically in many people’s minds.

I’ll just add to this that I don’t think this stigma that existed in a lot of places suggests that anime wasn’t growing in popularity at the time. To be honest I think a lot of it was a backlash type reaction to it—see also the way the gaming press was treating Japanese games at the time.

I think broader negativity was significantly more pronounced in an art context, but even with the popularity of Sailor Moon and DBZ your average non-anime fan thought of it as weird and pornographic (yes even sailor moon). This was also peak “weird Japan” era

You either weren’t alive in the 90s-00s or weren’t interacting with normal people in a way that tipped them off to your interest in anime if you sincerely think there was never any negative sentiment toward it in the US at the time. The image of all anime as degenerate pornography was very pervasive

126: Kohdeyleisöjen nelikentän murentuminen Miten hyvin mangan kohdeyleisöjen jaottelu – shounen, shoujo, seinen, josei – nykyään vastaa todellisuutta? Solut työssä -sarjan tekijän ikävä kohtelu kustannustoimittajien taholta. Lukujonossa Golden Kamyun lopetus. www.mangakartta.net/jaksot/126

126: Kohdeyleisöjen nelikentän murentuminen — Mangakartta

Puhumme siitä, miten mangan kohdeyleisöjen perinteinen nelikenttäjaottelu – shounen, shoujo, seinen ja josei – ei täysin vastaa todellisuutta siitä, mille kohdeyleisöille mangaa nykyään tehdään. Kesku...

mangakartta.net

Said it before but I think it would behoove the western anime fandom to realize that if you're really worried about AI translations being pushed, you need to be way less worried about western distributors and more worried about JP licensors who view the localization process as a mere afterthought

Anime News Network@animenewsnetwork.com · 3mo ago

The subsidies would help companies with AI translation, among other things

Also, it would have been doubly important for anime media to cultivate healthy localization discourse, as the anime scene was basically ground zero for bad localization takes. But alas, nothing was done, and now nothing is done today because "ohh but only bad people talk about this". It sucks!

But localization discourse never became a regular thing. Of course, anime media isn't the only one guilty of this, but they do still deserve outsized blame because they of all people should have understood its importance. And so, the culture war grifters ended up taking over the field uncontested.

Of course, both of these ideas were horribly misguided. A young industry is the best time for critical voices to make a real difference, and because localization is the window through which the foreign art is perceived, it should go without saying that it absolutely should be regularly talked about!