Steve Bromley

@stevebromley.bsky.social

🎮 games user researcher, author of books about user research | led playtests for some games you’ve heard of, many you haven’t. No highly esteemed deed is commemorated here.

Meet the team behind The Lost Wild, coming to you from Brighton, UK, in our latest developer diary and get a sneak peek at new footage. See firsthand the team’s commitment to bringing scientifically accurate dinosaurs to life, and the terror of what that means for players as hunted prey.

A decade after it was discontinued, Alien Blue has stopped working for me. I suspect that’s the end of Reddit for me, as I don’t get on well with the “new” layout or the official app.

Seeing so many user research-adjacent platforms promising "instant insights" - two words that shouldn't go together. You can't get insight from one clip, one player, one moment. That's a data point. Insight is only gained when you find the context - often a long, multi-faceted, multi-channel thing.

Like much of the UK games industry, I'll be at Develop this week. Tuesday & Wednesday is pretty packed, but let me know if you're around on the Thursday and up for a chat about playtesting, games user research, or seagulls.

A seagull stealing chips. The caption is 'I'll be at Develop - come say hello and we'll chat about playtesting'

It's Tuesday: #EnduringPlay day! We move from last week's research of games on the market to very practical playtesting of individual #videogames while they're in production with @stevebromley.bsky.social, author of How to Be A Games User Researcher, with something for all. #gamedev #uxresearch

Ideaplatz@ideaplatz.com · 8mo ago

S2 E3 of #EnduringPlay: A #GameDev podcast is live with games #userresearch expert @stevebromley.bsky.social. Whether you're a practicing researcher or an indie developer questioning "is this the right experience for my players?", there's something here for you. sites.libsyn.com/586820/s2-e3...

Excellent thread from @maxnichols.bsky.social I see this frequently when working live service & mobile teams who are lucky enough to have an active Discord - they represent *some*of your players, & have a big sway on vocal opinions, but don’t represent the vast majority of your player’s behaviour.

Max Nichols@maxnichols.bsky.social · 8mo ago

And... listening to vocal minorities is effortless. Unavoidable, even. And you have this insidious thing that happens where ALL the feedback you're getting is from this narrow cross-section. It is your entire window into the player experience. You're blind to problems that this subset doesn't see.

gotta remind myself that other devs know the score and understand when I say that - I've been in the industry for 5 years, and tomorrow is the first time a game with a significant amount of my work is gonna be played by the public... I'm so nervous!! and proud!! please play the Denshattack demo!!

My lukewarm take Spamming LinkedIn requests is not networking. Stop advising people trying to break into the games industry to do this Networking isn't a game you can min/max, it's about actual personal connections. Shitposting on Bluesky is a better networking tool than blind LinkedIn connections

A excellent piece on why 'Design by Reddit' is a terrible replacement for actual user research. Keeping a finger on the pulse of social media sentiment can be an important *complement* to understanding your users (and even add context to your research responses), but can't replace #GamesUR

christina 死神@chhopsky.tv · 9mo ago

Today's Load-bearing Tomato addresses the age old question: "why don't the devs just [SOCIAL MEDIA OPINION]" It turns out, "a lot of reasons", but if you never have to test your ideas, you never have to discover why they're not any good. loadbearingtomato.com/p/why-chasin...

This is the core issue with tools promising to automate playtest/UR data analysis. We run studies to find new answers. Hallucinations create plausible sounding answers. There’s no way to identify what the hallucinations are without doing the same analysis yourself.

Andrew Cherry@kolektiv.xyncro.com · 9mo ago

How? How do you double-check the accuracy, if you're not already an expert? Ask a different GenAI? Or do you, you know... Have to go and do the research you would have done anyway, pre-AI? Because I'm buggered if I can think of how you do that in a way where the GenAI saved you time.

Last year I ran a lot of playtests on “difficult” games - it was a big year for soulslikes. One challenge came up again and again: How do you handle difficulty in a genre that’s famous for being hard?

Image from Lies of P — illustrative only, not one of our projects last year.