This was a truly impactful realization for me. In the health communication literature, there's "disparate impact frames" which are effective if the (majoritarian) audience actually cares about adverse outcomes affecting people who don't look like them. We saw that this was not the case.
Arrianna Marie Planey, PhD MA@arrianna-planey.bsky.social · 5d agoI can't forget how the burden of COVID-related bereavement fell on Black, Indigenous, and Latinx communities, yet white people expressed greater willingness to unmask / refusal to mask when they learned of the racial/ethnic disparities in COVID morbidity & mortality. This is well-documented.
