Candour

@withcandour.co.uk

Build and SEO agency based in #Norwich. Follow us, you'll have fun. 💃 Creators of: AlsoAsked Search with Candour podcast Core Updates Newsletter SearchNorwichXL #webdev #marketing #seo #dogs

Beyond the query: how emotional brand signals influence clicks and conversions In this session, @sequinsnsearch.bsky.social discusses whether people’s nervous systems react differently to AI-generated versus human-created content. Let's answer whether AI can replace human creativity.

Speaker announcement graphic for SearchNorwichXL featuring Giulia Panozzo. Her talk is titled "Beyond the query: how emotional brand signals influence clicks and conversions," taking place on September 24, 2026, at Maddermarket Theatre, Norwich.

ChatGPT has a hidden field that tells you WHERE it searches for data before returning an answer. @markwilliamscook.com dug into what happens behind the scenes when ChatGPT searches the web, and he found this hidden label called "result_source."

In this talk, @hellemans.me will provide examples and a framework for analysing SERPs and understanding how to make a positive business impact with your SEO strategies. SERPs are more personalised than ever, and every results page is full of insights that most people aren’t paying attention to.

Promotional event graphic on a pink, red, black, and blue background announcing speaker Arnout Hellemans for SearchNorwichXL. It includes a black-and-white portrait of Arnout smiling next to large red graphic elements with his name. Below his picture, a black section displays the talk title: "The SERPs hold more insights than you think." A blue footer at the bottom reads: "24 Sep, 2026 | Maddermarket Theatre, Norwich."

Thank you to the SearchNorwichXL drinks sponsor - the brilliant Peec AI! Peec AI gives access to AI search analytics for marketing teams to track, analyse, and improve brand performance on AI search platforms through key metrics like visibility, position, and sentiment. peec.ai?utm_source=s...

Graphic banner for 1920x1080 Drinks.png split into color blocks. The left side features a blue block with the text "SearchNorwichXL" above a pink block reading "Drinks sponsor". The right side features the "Peec AI" logo and text on a light cream background.

📅 Here's what your day at SearchNorwichXL looks like. Whether you're looking to plan your best networking opportunities or making sure you don't miss your most-anticipated talk, here is your official game plan for the day. We have a packed day covering everything from the cutting-edge insights to

A vertically oriented schedule graphic with a pink header containing the word "Schedule" in bold black text next to a red abstract shape. The main body features alternating light-teal rows detailing the event timeline:

09:30 – Registration starts
11:15 – Morning talks
13:45 – Lunch
15:00 – Panel – The future of search and SEO
16:15 – Afternoon talks
16:35 – Keynote – Martin Splitt
18:00 – After-party @ Dead Wax

The bottom of the image is anchored by a solid bright blue bar.

We're very excited to announce our headline sponsor, WhitePress! WhitePress is a global visibility building platform that helps brands strengthen their presence across search engines, AI systems & LLMs through publications, backlinks & contextual brand mentions. Whitepress: www.whitepress.com/en/

A promotional graphic divided into three distinct horizontal blocks of color. The top block is bright blue with the text "SearchNorwichXL" in white. The middle block is light pink and features the words "Headline sponsor" in bold, black, italicized text. The large bottom block is off-white and displays the "white press" logo, with "white" written in black lowercase letters and "press®" underneath in lowercase, italicized dark pink text.

Here's why we're so excited for SearchNorwichXL. We are bringing 12 of the best SEO speakers in the world to Norwich. For once, you won't need to travel to London or Brighton or Manchester to attend an SEO conference. That's why SearchNorwichXL is where East meets best. So, see you in September?

A graphic with a bright pink background featuring a prominent quote. On the bottom right is a black-and-white portrait of a smiling, bald man with a goatee. To the bottom left is a large, bold red logo that reads "XL SearchNorwichXL". A thin, vertical red wavy line runs down the upper-left margin next to the text.

The text reads:
"We're really excited to bring some of the best SEO talent in the world to Norwich. Up until now, the only way to see these kinds of speakers was to travel to London or Brighton to one of the larger conferences, which isn't easy for everyone.

There is a huge amount of digital talent in Norwich, so a great opportunity for agencies, businesses, and freelancers who are looking to get the most out of search and AI to get involved.

Mark Williams-Cook, Founder of SearchNorwich"

We stand with our LGBTQ+ team, clients, and community. Our support is permanent. Pride is a celebration of all the creativity, joy and pride in the community. Every single month, we’re going to keep putting in the work to ensure Candour is a place where you are seen, valued, and safe.

A true SEO legend @dixonjones.bsky.social (CEO of WAIKAY & InLinks) will be at SearchNorwichXL! Dixon will be helping us understand What AI knows about you (and how to fix it). Find us on Eventbrite and use the discount code DIXON for 10% off your ticket.