Schema.org now shows aggregated usage statistics for classes and properties, across millions of domains, based on data collected by Google. A feature that comes with an invitation to other crawlers and indexers to share their data with schema.org as well. blog.schema.org/2026/06/04/a...

New Dataset Reveals Trends in Schema.org Data Usage

Discover the latest dataset on Schema.org term usage, offering insights for developers and publishers on structured data adoption worldwide.

blog.schema.org

Now this case study, by @jakehundley.bsky.social, into the effects of LocalBusiness markup on Search, Maps, and AI, is one I can get behind. Peer reviewed, comparable control groups, proper timelines, and statistical tests that made me learn something new. 💡💡💡 evergrowmarketing.com/how-schema-a...

How Schema Markup Affects Rank and AI | Peer Reviewed Study

This expert-reviewed study evaluates the statistical impact of LocalBusiness schema on Google SERP rankings, Maps, and LLM recommendations.

evergrowmarketing.com

I'm already a big fan of @eikhart.com's LLM Utility Analysis framework. It feels as if Ramon ran a GREP command to get the info I accumulated over the last 25 years out of my brain, and turned it into something that's actually comprehensible and utilitarian. searchengineland.com/ai-search-pl...

Turning websites in fully functioning knowledge graphs - without needing a stacks of diverse devs, or going broke on tokens. Now this seems promising!

Alex Moss@alexmoss.bsky.social · 5mo ago

Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses...

@jlwchambers.bsky.social from @withcandour.co.uk and I had a marvelous chat about SEO, Structured Data, and the evolution of the WWW (Jack's an end-boss host 🍻). 2 dudes hanging out, talking about tons of cool but also some heavy stuff, and ending with people. www.youtube.com/watch?v=x3oI...

How Structured Data & Schema Work for AI Search with Jarno van Driel

YouTube video by Candour Agency

youtube.com

What if the universe gave you everything you wanted… …so perfectly you never had to go anywhere again? The Hollow Universe is a story about convenience, control, and the slow death of discovery. www.jonoalderson.com/misc/the-hol...

The hollow universe

The year is 2237. The universe is quiet. The worlds we used to visit are still there, but no one comes. They don’t know why. They don’t know what they did wrong.

jonoalderson.com

I can't wait to attend the Digital Olympus Event in Amsterdam on September 11. Last year's edition was truly memorable, and this year's edition has a great line-up once again. Will I see you there too? digitalolympus.net/digital-olym...

Digital Olympus Event | Sep 11, 2025 | Amsterdam, Netherlands

A digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning and networking!

digitalolympus.net

Google Search snippets with stock level colors 🚥 www.seroundtable.com/google-searc... #google #googleuserinterface #googlemerchantcenter #googleshopping

Google adds support for Loyalty Program structured data markup! Yet another step closer to achieving parity between the schema.org vocabulary and Google Merchant Center specifications. developers.google.com/search/blog/...

Adding markup support for loyalty programs  |  Google Search Central Blog  |  Google for Developers

developers.google.com

Are we looking at the future of how we interact with the web? Conversational web interfaces that allow people to achieve their goals, while websites stay in control of the information that's being served - without going broke in the process. The possibilities... news.microsoft.com/source/featu...

Introducing NLWeb: Bringing conversational interfaces directly to the web - Source

news.microsoft.com

The April 2025 edition of #BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out 👀 hub.seofomo.co/surveys/best...

Thanks @hellemans.me, although I don't think the message comes quite across without the slide about "Out of context keyword stuffing" leading up to it. 😁

Arnout Hellemans @hellemans.me · last yr.

Don't f*ck up your markup with these SameAs....in this case Home Depot. Excellent example @jarnovandriel.bsky.social #fos25

Not like _that_, anyway.

Less than 2 weeks to go until Dave Ojeda, @crystalontheweb.bsky.social & @jarnovandriel.bsky.social join @patrickhathaway.bsky.social to discuss structured data in the age of AI. Sign up for this free webinar here: sitebulb.com/resources/guid...

Should be a good webinar on the Google exploit that @markwilliamscook.com found, register at omt.tips/exploit-webinar Today at 16:00 GMT.

Jans Aasman has built advanced #hybridAI systems for 17 years, using #knowledgeGraphs, symbolic #logic, and #machineLearning - and now #LLMs and #genAI - to build advanced AI systems for Fortune 500 companies. Fun convo. Hope you enjoy it, too. knowledgegraphinsights.com/jans-aasman/

Jans Aasman: knowledge graphs in modern hybrid AI architectures

Jans Aasman builds advanced hybrid AI systems for Fortune 500 companies, combining knowledge graphs, LLMs, logic, and machine learning.

knowledgegraphinsights.com

How does removing FAQ markup on pages with valid schema impact SEO? #seo

How does removing FAQ markup on pages with valid schema impact SEO?

In this week's #SPQuiz, one of our ecommerce customers conducted a test on the impact of removing valid FAQ markup on their category pages.

bit.ly

Proud to have FINALLY launched my first WordPress plugin. Automagically speed up your images and optimize their markup via your edge provider of choice (Cloudflare / Accelerated Domains / Imgix, etc). wordpress.org/plugins/edge...

Edge Images

Routes images through edge providers (like Cloudflare or Accelerated Domains) for automatic optimization and transformation.

wordpress.org

I'm thrilled to announce that I'll be speaking about schema markup and EEAT at @brightonSEO UK this April. This week only you can apply for free single-day tickets to attend. Head to brightonseo.com/ballot and apply for your ticket for the world’s biggest search marketing conference. #brightonSEO

Woohoo, I'm speaking at Friends of Search on March 13th, 2025! friendsofsearch.com/nl/speakers/... If you have even the slightest interest in schema markup, oh boy, do I have a current topic for you: The history, myths, and future of structured data markup. Will I see you there?

Is Schema still relevant in 2024? Here is my take www.linkedin.com/pulse/schema...

Is Schema still relevant in 2024?

Wonderful debate here. Let’s set the record straight—if you’re still stuck thinking schema markup is just a checkbox for rich results, you’re not only missing the point but also losing the game.

linkedin.com

I'm starting to add events to my 2025 speaking calendar. I've got a lot of data, opinions, and experience from years of working with Enterprise brands, and dabbling a lot in AI and the user journeys. I'd love to chat!

wordlift.io/blog/en/how-...

Optimizing Product Variants in eCommerce for Better Search Rankings

Learn how to optimize product variants in eCommerce to improve search rankings, enhance visibility, and drive more conversions.

wordlift.io

For those looking for a tool to visualize their JSON-LD markup, you should give Ziggy Shtrosberg's SEO Schema visualizer (v3.0) a try: chromewebstore.google.com/detail/seo-s... It's one of few tools that's able to visually render the Knowledge Graph I built for invisiblegraph.com/semantic-sto...

go.bsky.app/B9ox7Ab

In last week's podcast, Jarno van Driel (@jarnovandriel.bsky.social) shared that a structured JSON-LD template sets the foundation for entity homepages and guides developers, content creators, and management to ensure consistent, interlinked information. maj.to/3Uwm8UK

Key SEO Tactics for Entity Optimisation (Live Podcast)

Key SEO Tactics for Entity Optimisation with Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard, hosted by David Bain.

maj.to

The 2024 Web Almanac is out, including a new Structured Data chapter that delves into the key developments in 2023-2024: almanac.httparchive.org/en/2024/stru...

Structured data | 2024 | The Web Almanac by HTTP Archive

Structured data chapter of the 2024 Web Almanac covering adoption and year on year change of RDFa, Opne Graph, Twitter, JSON-LD, Microdata, Facebook, Dublin Core, Microformats and microformats2 struct...

almanac.httparchive.org

From structured data to knowledge graphs, Ulrika Viberg, @jarnovandriel.bsky.social, Andrea Volpini and Jason Barnard will join us live on November 6th to share insights and strategies for optimizing your content for better results in 2024 and beyond! maj.to/3Uwm8UK

Key SEO Tactics for Entity Optimisation (Live Podcast)

Key SEO Tactics for Entity Optimisation with Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard, hosted by David Bain.

maj.to

Schema.org v28.0 has been released, taking the vocabulary 1 step closer to achieving parity between the vocabulary and Merchant Center specifications with the new schema.org/MemberProgram and schema.org/MemberProgra... classes.

Are you wondering what the future of e-commerce marketing will look like? WordLift's latest article draws a clear picture: On- and offline, multi-channel, cooperative data modeling and curation will become an inevitable part of the road to success. wordlift.io/blog/en/digi...

How Digital Product Passports & AI are Revolutionizing E-commerce

Discover the key steps for implementing digital product passports with GS1 Digital Link and PKG. Enhance traceability, compliance, and customer trust with our guide.

wordlift.io