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Arnout Hellemans
@hellemans.me
Dutchie from Amsterdam, Technical SEO and analytics consultant from Amsterdam. #oystertime #swimselfie #mycurrentview. Online since 1992
SEO socials are so tiring. Same narcissists continuously sharing conflicting content (GEO is good then GEO is bad is just one example). Truth doesn’t matter as long as they’re ‘visible’. Incredibly fatiguing.
you shouldn’t have to show your ID and verify your identity to have a conversation with an AI agent authoritarian overreach into private conversations fueled by mass hysteria
Electronic Frontier Foundation@eff.org · 3mo agoThe revised GUARD Act no longer appears to cover every AI chat service. That’s an improvement. But it still pushes identity-linked verification systems, raising privacy, anonymity, and speech concerns. www.eff.org/deeplinks/2...
Arnout Hellemans (@hellemans.me) says you should always check both the raw HTML and the rendered version of your pages, because JavaScript frameworks can alter titles, headings, and schema between the two, severely impacting discoverability. maj.to/40pUjAb
Exciting. Pre-orders are now available for the book I have been commissioned to write. The AI SEO Playbook a.co/d/0b46vFFB
This isn't SEO, it's stupidity. No value in, no value out. Publishing words at scale isn't a strategy, it makes you look like an idiot.
I'm not saying correlation = causation, but I just want to point out that Google ranking volatility is well-correlated with crude-oil prices this month.
The official statement from Caitlin Kalinowski, former head of robotics at OpenAI, about why she quit company. I think this is the most significant ethical discussion in tech of our lifetimes. Should a computer be able to kill people shouldn’t be framed as a tiff between Hegseth and Anthropic.
Technical SEO isn’t just pages anymore. Agents will need a source of record: policies, pricing rules, inventory behavior, constraints, with provenance. Build a Verified Source Pack. duaneforresterdecodes.substack.com/p/the-verifi...
The Verified Source Pack Agents Trust First
The practical guide to shipping a verified source pack that turns your policies and product truth into machine-consumable facts
duaneforresterdecodes.substack.com
Genius tech bro move: Inventing the paragraph, Calling it a chunk. #showerthoughts
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/ #SitebulbWrapped #seo
This is pretty big: Pages that fully answer more PAA questions tend to rank higher. This is one of the conclusions of a brilliant independent study completed by @chris-green.net and published on the @alsoasked.com site today. alsoasked.com/insights/paa...
How answering People Also Ask questions correlates with organic rankings (Study) | AlsoAsked
Get unparalleled insight into search intent with live, geo-specific “People Also Ask” questions.
alsoasked.com
what AI reveals is just how many people have given up, or never cared to begin with clock in, slop around, clock out
De nepmails van Infomedics zijn, in tegenstelling tot wat sommige media beweren, makkelijk te herkennen. > Verzender is niet rekening@infomedics.nl > Betaalverzoek gaat niet naar rekening.infomedics.nl Phishing herkennen is gewoon te leren, angst zaaien is alleen makkelijker.
I've had multiple cases like this, starting to really annoy me
Mark Williams-Cook@markwilliamscook.com · 6mo agoGmail autoreplacing my "yoooo" to "you". Who do the f do you think you are?
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2006: Less is more, don’t repeat yourself 2016: Beautiful code prevents technical debt 2026: trillions of lines of generated spaghetti code that generate other spaghetti code will save us
From @sengineland 👇 A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
f.mtr.cool
Manual prompt engineering is done. Discover meta-recursive prompting where LLMs optimize their own instructions for superior accuracy, depth, and 3x quality. #llmoptimization
Never Write a Prompt Again: Introducing Recursive Prompting
hackernoon.com
hey did you see a headline on google? turns out that headline might be an llm hallucination www.theverge.com/tech/865168/...
Google won’t stop replacing our news headlines with terrible AI
“This feature performs well for user satisfaction,” claims Google.
theverge.com
Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :) www.seroundtable.com/google-searc...
Beginning to roll out in the US, with partners such as Stripe, Etsy and Shopify www.seroundtable.com/microsoft-co...
Microsoft Introduces Copilot Checkout & Brand Agents
Microsoft announced its AI-agents agentic experiences under the names of Copilot Checkout and Brand Agents. Copilot Checkout lets you shop and checkout directly in the Copilot chat experience and Bran...
seroundtable.com
Are you @hellemans.me in disguise? Check your Sitebulb Wrapped to find out: sitebulb.com/wrapped/ #SitebulbWrapped #seo