I read recently that the prolonged rehashing of 1980s kid media is now called "courting the grandpa market," and, yeah. Gen-Alpha doesn't give a shit about Transformers, Ghostbusters, Gremlins, He-Man, Star Wars. Those movies are for 58-year-olds.
Michael Bay is reportedly in early conversations to direct the next Transformers movie following a successful meeting with Steven Spielberg, who is returning to produce the new installment. https://bit.ly/3Ufx2kR