Matt Wright 🤞

@honed.co

Adventurer in search engine optimisation, web sustainability, and practical jokes. Proudly South London. Dad, Hubby, MTB'r & surfer at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him

Modern banking be like: You: Can I pay someone £10?! Bank: Yes! How do you want to pay?: Via an expensive loan, a flexi expensive loan thingme, in expensive percentage increments, via financially troubling methods beyond, or just with your own money? You: With my money, please. Bank: Drat!

Use this regex query in Google Search Console, and tell me how you're doing on AI Mode?!: evaluate|strategies|shortlist|best|compare|where|find|look|examples|how|who|where|what|which|top ... this should draw out some AI prompts that may be of interest to you. Do you have any triggers you'd add?

Bild

Brand search can feel like an utter game of commercial greed sometimes. I do appreciate Casetify's URLs are well up sh&ts creek, but yeah.

Bild

Every AI visibility vendor claims they’re winning. Nobody’s asking practitioners what they actually think. So I am. 17 questions, 5 min, anonymous. Yes, I built one of these platforms. That’s why I’m asking. duaneforresterdecodes.substack.com/p/do-geoai-v...

Do GEO/AI Visibility Platforms/Tools Matter? Help Me Find Out. (An industry wide survey.)

I need YOUR help with this survey. (Please take it, and share it!)

duaneforresterdecodes.substack.com

We count them once per search results page, so (assuming it's the same URL, which is hard to see here) it would be 1x the URL impression, and 1x the site impression (depending on the settings in the report, you see either URLs or site impressions).

"It’s much simpler for ChatGPT to parse a few dozen semantic HTML tags, rather than several hundred (or even thousand) nested <div> tags to find a webpage’s main content."... I still love this from @polemicdigital.com, and the hidden value of looking at your Html for AI crawling ease.

Week two take after giving up coffee for Lions Mane (mushroom tea!)... it's going extremely well. I mean Mushroom coffee tastes horrid, and don't bother getting coffee flavoured mushroom teas. It's an insult. But energy levels are as high as coffee.

This is a resource I wish I had years ago. Site migrations are complex processes, not because building and moving websites is tough, but the project as a whole requires considered balance, patience and diplomacy. Rishi’s got you covered on the framework at least here

Site Migration SEO Mistakes: 32 Pitfalls & Fixes | Pwani

A phase-by-phase field guide to the 32 SEO mistakes that sink rankings during site migrations and rebuilds, with how to spot and fix each one.

pwani.co.uk

A developer framed AI beautifully to me today, "you think AI will take everyone elses jobs, but never your own because you know how difficult yours is"... so essentially everyone’s, and no ones when you realise the complexity of jobs 😜

When a link to the site is shown (for example, if someone clicks the expansion element), it'll be counted. This is in line with other features that allow some kind of interaction.