Joshua Gans

@joshgans.bsky.social

Professor at University of Toronto

I watched this talk 17 years ago and then couldn't find it again but it just popped up. It is the best talk I have ever heard on marketing and beyond. Do yourself a favour and watch it. You won't regret it. www.ted.com/talks/rory_s...

Life lessons from an ad man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as...

ted.com