Lida Zeitlin-Wu

@lidazeitlinwu.bsky.social

Author of How Color Became a Technology: The Making of Chromatic Capitalism (forthcoming from Duke UP in 2027). Assistant Prof at Notre Dame. Past and present Chicagoan.

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Here's the link to the free pdf of my new book The Inattention Economy: How Women of Color Built the Internet. Access is so important and I'm grateful that the press is platforming it as one file that is easy to download. www.upress.umn.edu/978081669906...

The Inattention Economy

Revealing the unheralded contributions of women of color to the foundation and development of the digital economyThe Inattention Economy challenges the wides...

upress.umn.edu

chicago! the Inter Chicago Circle for Experimental Critical Theory partners with the Brooklyn Institute for Social Research (chicago edition) for a special event this saturday: Slop Machine: Anna Kornbluh and Kate Wagner on the Aesthetics of Contemporary Fascism interccect.com/2026/02/16/a...

aesthetics of an antiaesthetic age

In collaboration with the new Chicago branch of the Brooklyn Institute for Social Research, InterCcECT welcomes you to a moderated discussion on immoderate SLOP. From the bulldozing of the White Ho…

interccect.com

I wrote about Pantone's controversial 2026 COTY pick, Cloud Dancer (AKA white) for @lareviewofbooks.bsky.social. I discuss what color-focused corporations like Pantone are actually selling us and how Cloud Dancer holds up a reactionary mirror to our current fascist times. #Pantone #ColorOftheYear

Los Angeles Review of Books@lareviewofbooks.bsky.social · 6mo ago

“With the Color of the Year, Pantone is selling color as a cultural and emotional commodity.” @lidazeitlinwu.bsky.social on Pantone’s 2026 Color of the Year: https://lareviewofbooks.org/article/pantone-color-year-cloud-dancer-whiteness-fascism-eugenics/

The announcement for Pantone Color of the year, with a person in white dancing in front of a cloud wall and a Pantone swatch that says "Cloud Dancer"

As someone who taught just one 8-week asynchronous course during my brief time at ODU, I can't even imagine mandating courses like this across the board. This is what happens when neoliberal universities make massive structural changes with zero regard for the needs of their faculty and students.

Myles McNutt@memles.bsky.social · 6mo ago

Whenever someone asked how my fall was going, I would tell them this story. Everything I said to @chronicle.com was what I told them: change this fast cannot account for the lived reality of faculty and students across diverse programs.

"It seems Captain Von Trapp and I misunderstood each other. I assumed he was looking for a wife of taste and sophistication, who was a dead ringer for Tippi Hedren; instead, he wanted to marry a curtain-wearing religious fanatic who shouts every word she says."

I Regret to Inform You That My Wedding to Captain Von Trapp Has Been Canceled

Dear friends, family, and Austrian nobility, Captain Von Trapp and I are very sorry to inform you that we no longer plan to wed. We offer our deepe...

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Environmental metaphors also abound here, making the digital cloud appear weightless. As Tung-Hui Hu writes in A Prehistory of the Cloud: "Today's dominant metaphor for digital space, 'the cloud,' is actually a metaphor for private ownership" (in this case, private ownership over color itself).

Lida Zeitlin-Wu@lidazeitlinwu.bsky.social · 8mo ago

So Pantone's 2026 Color of the Year is.... white. Each December, the corporation promises consumers that they can soothe themselves to serenity amidst unending crisis--and they do so by taking advantage of a 100+ year history of color's embroilment in self-help culture and emotional capitalism.

So Pantone's 2026 Color of the Year is.... white. Each December, the corporation promises consumers that they can soothe themselves to serenity amidst unending crisis--and they do so by taking advantage of a 100+ year history of color's embroilment in self-help culture and emotional capitalism.

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Come visit next summer for the DSI's annual Digital IDEAS! ☀️🗓️ Led by faculty director Sarah Murray, IDEAS brings together those working at the intersection of critical digital studies, social justice, and public intellectualism for a week-long community-building workshop Learn more: myumi.ch/rAP6M

UM Digital Studies Institute@umichdigital.bsky.social · 8mo ago

The 6th Annual Digital IDEAS Summer Institute returns May 31–June 5, 2026! 💡💻✨This year’s theme: AFTER — exploring aftermaths, afterlives, afterworlds & the hereafter. Details + apply: myumi.ch/rAP6M #DigitalStudies #DigitalIDEAS2026 #CriticalTech

3D text "IDEAS" with "Digital" above it, and "Digital Studies Institute University of Michigan" below.

Made it through the crapshoot #scms2025 acceptance process this year! Looking forward to talking "precarity media" with Laurie Ouellette, Anna Watkins Fisher, and Roopali Mukherjee. if you want Chicago food/drink/other recommendations as the conference approaches, hit me up.

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