If you’re interested in this technique then I strongly recommend the below report from Larger Us. It digs into the evidence on the impact of these conversation-based approaches, why they work and the factors that make them more likely to be successful.
How conversations drive social change: New research report — Let's Talk Climate
Can casual chats move the political needle? Explore new research by Luisa Melloh on the power of structured conversations to change hearts and minds.
letstalkclimate.net