New paper in @internatltheory.bsky.social! In 2020-23, nearly every major financial company worldwide was pledging to reach net zero. By 2024-25, many bailed as political backlash ramped up. Why were net-zero norms so weak? In the paper, I argue that companies were caught in a "hype cycle"
#OpenAccess - Hype cycles or norm cascades? Making sense of the Glasgow Financial Alliance for Net Zero - https://cup.org/4uk82Wm - @christianelliott.bsky.social #FirstView