Study finds that men who hold traditional beliefs about masculinity & value social power more likely to think women should keep up beauty standards. Evidence that societal beauty expectations for women tied to broader desires to maintain gender hierarchies. www.psypost.org/men-who-crav...
Men who crave social power are more likely to endorse strict beauty norms for women
New research reveals that men who crave social power and hold traditional views on masculinity are significantly more likely to expect women to spend heavy time and money on their physical appearance.
psypost.org
